Billionaire Nikhil Kamath's team reveals how to get featured in his 'WTF is' podcast: 'Not by paying...'

Nikhil Kamath had earlier said that he did not expect the podcast to have that kind of an impact among the audience.

Want to get featured in Zerodha co-founder Nikhil Kamath's popular "WTF is" podcast? His team has now revealed how they choose their guests and the first step is to not expect to pay your way in.

Rachna Bhutoria, a member of Kamath's public relations team from Bengaluru took to LinkedIn to explain the process and invite applications.

"After months of handling requests, I figured it was time for a little clarity. I get it—pitching tirelessly for clients who deserve a platform is hard. I’ve been there. But here’s the thing: a bit of research goes a long way. Please don’t ask for our commercials or how much we charge or some kind of barter. Believe me, you can’t buy the boss," she wrote.

Bhutoria said that the team first decides on the topic of the podcast and then finds guests who’ll bring the most interesting insights. "If your client genuinely brings fresh perspectives or represents an untapped area, we’re open to it—just send the name of the company. spokesperson (less media trained the better) and sector. That’s all we need. Think of an elevator pitch on steroids," she added.

The approach was appreciated by social media users.

"It’s refreshing to see a podcast prioritising genuine insights and unique perspectives over commercial interests. Authenticity and relevance will always stand out," wrote Papiha Ghosh on LinkedIn. "LOVE THIS! Much much respect," commented user Vishnu S.

Last December, according to data from Apple and Podtail "WTF is" was the ninth most popular podcast in India. A screenshot of Kamath's Spotify report also showed that it was among the best new podcasts and top global video podcasts featured on the audio streaming platform.