Amul has hopped on the meme-wagon of “Just looking like a wow”. The dairy brand shared a creative doodle on Instagram and it has gone viral online. For the unversed, the “Just looking like a wow” meme was popularised by a woman named Jasmeen Kaur selling ethnic outfits for women on Instagram. “So beautiful, so elegant, just looking like a wow,’ Kaur said while describing one of her pieces.
Since then, the reel has spread like wildfire on Instagram and made Kaur an overnight sensation. From Bollywood stars to cricket personalities, several people posted reels on the trend. A catchy remix was also composed by Yashraj Mukhate (of “Rasode Main Kaun Tha” fame) featuring the phrase.
Meanwhile, Amul's quirky doodle featured the mascot cooking up a feast and text that read, “Just cooking like a wow”.
“The latest meme to trend the internet,” Amul wrote in the caption of the post.
Social media users were all praise for the doodle.
“You nailed it again,” a user commented. Another user wrote, “Amul always wins heart with these amazing creative ideas.”
Not just celebrities, but the Ministry of Railways also shared a post based on the viral trend. Indian Railways shared two pictures of the Vande Bharat Express trains in Kerala with the caption, “So beautiful, so elegant, just looking like a wow.” The post shared on X has over one lakh views.
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