The message on the tea stall reads “Aisi chai ki dushman ko bhi dost banaye” written in Urdu
Indian Air Force pilot Wing Commander Abhinandan Varthaman’s heroics have not only been lauded in India but also in Pakistan. A photo of a tea stall somewhere in Pakistan with the pilot’s picture on the banner has gone viral on social media. What’s more special is the message on the banner that is winning hearts across social media platforms.A tea seller in a bid to boost his business put up a banner with Varthaman’s photo on it. The photo has a special message which reads “Aisi chai ki dushman ko bhi dost banaye” written in Urdu. The text translates to 'A Tea so fine, it makes even an enemy a friend.' The photo has gone viral on social media and garnered a lot of attention to the tea seller’s marketing skills.
This Pakistani uncle has got some serious marketing skills. The small roadside tea stall has a banner with the following text: 'Khan's Tea Stall - A tea that makes foes turn into friends' with the image of Indian Air Force pilot #Abhinandan - #IAF pic.twitter.com/ldQVG6brI7
— Wajahat Kazmi (@KazmiWajahat) March 12, 2019
Marketing level : Tea is fantastic Fantastic #Abhinandan #PakistanZindabad pic.twitter.com/chKgTnRn9Q—کباڑیا والا (@kabariawala) March 12, 2019
This advertisement has beaten all the memes about abinandhan
— Black Omamba (@12pointO) March 12, 2019
Uncle to marketing main MBA walo ko b pichy chor gyaThe picture on the banner is from one of the videos released after the Indian pilot was held captive in Pakistan. Varthaman was flying a MiG-21 Bison when the jet was shot down and he landed on the other side of the border during the aerial combat on February 27. The Wing Commander was released after two days and since then has inspired people to create fan arts and poems on his heroics. Varthaman continues to be a sensation in India and political parties have been using his picture on party banners. The Election Commission has asked Facebook to remove such political posters with the pilot’s face and even warned political parties to stop referencing armed forces for political gains.Subscribe to Moneycontrol Pro and gain access to curated markets data, exclusive trading recommendations, independent equity analysis, actionable investment ideas, nuanced takes on macro, corporate and policy actions, practical insights from market gurus and much more.— Awais CH (@Awais13527417) March 12, 2019