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Google Play spots key monetization opportunity in India as spends on local apps rise 80% in two years

India is moving from a pure app consumption economy to an app development economy and is set to become a leading hub of global app innovation, a senior Google India executive says.

August 18, 2022 / 02:25 PM IST

For years, India has been one of the biggest markets for Google Play in terms of app downloads and users.

Now, the country is also emerging as a key monetization opportunity, thanks to the rising adoption of digital transactions, particularly the Unified Payment Interface (UPI), a senior Google executive told Moneycontrol.

This development comes as the app marketplace, which brought together Android Market, Google Music, and Google eBookstore under one platform in 2012, completes 10 years.

"Growing monetization in India is a huge opportunity. The country has a very large user base which is opening up more and more to online transactions. And as that comes in, you are seeing the revenue momentum also grow significantly... Today, we're seeing a lot of products within our payment flow that will enable developers to be able to monetize better," said Aditya Swamy, Director, Play Partnerships, Google India.