Battle of Xs: Elon Musk's X sued for trademark violation by social media firm

The lawsuit also accuses X of filing multiple trademarks in the fields of data analysis, consulting, information services, and market research, saying that these are comparable offerings to what X Social Media offers. (Image: Reuters)

A Florida-based X Social Media company has sued Elon Musk's X platform, formerly Twitter, for trademark and service-mark infringement for creating confusion and causing loss of business.

X Social Media has accused X of creating confusion among customers and leading them to believe it is associated with the Musk company.

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X Social Media describes itself as a company that offers social media and advertising services for "connecting law firms and those in need of advocates since 2016".

The company also said that while the logos were different, Musk's company frequently emphasises the 'X' while highlighting its work. The firm said it had already suffered loses due to Twitter's rebranding and more confusion would lead to "financial detriment".

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The lawsuit also accuses X of filing multiple trademarks in the fields of data analysis, consulting, information services, and market research, saying those are comparable offerings to those of X Social Media.

X Social Media alleged that it sent Musk's company a cease-and-desist letter in August 2023 but it was continuing to use the letter X. The lawsuit asked for an injunction that prevents Musk's company of selling and distributing services under the "X" brand, while also seeking unspecified amount in damages.