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Royal Enfield jumps on electric bike bandwagon

The company has formed a dedicated team to look into the e-bike foray.

August 13, 2020 / 09:07 PM IST
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Royal Enfield has developed prototypes of electric bikes and formed an internal team to not just develop products but to choose the right segment for entering the electric motorcycle space, a top company official said.

Speaking to Moneycontrol, Vinod Dasari, Chief Executive Officer, Royal Enfield said, “Electric is something we have been thinking about for quite some time. We are trying to figure out exactly which segment is the right segment for us. Electric is something we take very seriously.”

Eicher Motor-owned Royal Enfield is the leader in the 350cc and above bike segment in India with brands such as Classic, Himalayan and Interceptor. The company is the first from its industry to share plans about electric motorcycles.

“It is not about whether electric (mobility) will come or not but it’s a question of ‘when’. We did make some prototypes, we have looked at several segments and we will be adding to the team in the near future,” added Dasari.