Google to now tell you "Why these Ads"

Ads have easily been one of Google's most controversial businesses. Seeing ad results correspond to one's searches is quirky, by all means and Google did face a lot of flak for it (remember Gmail Man!?).

Now, however, Google's going great lengths to ensure that Google ads have transparency in their functioning, and give the lay user more control over what shows up on their page. It has in this bid, rolled out an addition to its Google Ads feature, promptly called "Why these ads".

As the name suggests, this new feature will show the user how a particular ad landed on their search page. In an official blog post, announcing this new feature, Google stated that it believes, "to show the right ad to the right person at the right time."