Samsung's ads for EMI schemes, big discounts aimed squarely at Apple

The Apple-Samsung rivalry is well-publicised thanks to the litany of court cases between the two. In fact, it's so popular, the iOS vs Android debate is often diluted down to one about Apple and Samsung. So it is only natural that Samsung would want to respond to Apple’s marketing step-up with its own big push.For the past month or two, Apple has been taking out large front-page advertisements in leading Indian dailies, urging readers to swap in their old smartphones for a discount on the iPhone 4, 4S and 5. The Cupertino company has also been advertising heavily about the various equated monthly installment (EMI) schemes for the last three generations of the iPhone.On cue, Samsung yesterday brought out a massive front page ad in a leading Indian daily. The Korean company’s ad offers a bigger ‘cash back’ percentage (up to Rs 5,668) than Apple till April 30. The offer also gives potential customers attractive options for any of the several high-end and mid-range Samsung smartphones, the Galaxy Note 800 and the Galaxy Camera on EMI schemes.Click here for full story