Thums Up

Shah Rukh Khan’s latest #AskSRK session on X showcased his trademark wit and warmth as he engaged with fans ahead of his 60th birthday, delivering yet another round of charming, humorous replies.

Maaza next in line to become a billion-dollar brand: Coca-Cola India

Expected to touch this milestone in 2024. For the beverages major, Thums Up and Sprite are the latest to have achieved the billion-dollar brand mark.

Storyboard18 | Throwback: Thums Up – Defending against a global giant

This year, Coca-Cola Company-owned Thums Up turned into a billion-dollar brand as it repositioned for a new generation of consumers. But it was decades of toofani that gave the brand its thunder.

Storyboard18 | 'Thums Up has the blood and sweat of all those who worked on the brand for decades'

Exclusive interview: The people behind Thums Up’s latest blockbuster campaign featuring Shah Rukh Khan talk about what it takes to build an iconic brand and the genesis of a toofani idea.

Storyboard18 | Decoding Shah Rukh Khan’s toofani comeback

Thums Up’s new campaign ‘Soft drink nahi, Toofan’ doesn’t just establish its brand narrative but also brings back Bollywood baadshah Shah Rukh Khan’s thunder.

Coca-Cola ropes in Shah Rukh Khan as brand ambassador for Thums Up

Earlier, Shah Rukh Khan was associated with rival cola brand, Pepsi, for a long period of time and this is his first big endorsement after the controversy involving his son Aryan Khan in a drug case last year.

Storyboard18 | Thums Up's 'toofani' takes it to the billion-dollar brand club

Coca-Cola India has leveraged Bollywood celebrities and popular cricketers to promote Thums Up in the India market.

Thums Up becomes a billion-dollar brand in India

Thums Up the first home-grown Indian beverage brand, scaling to a billion dollar sales

Thums Up partners pacer Mohammed Siraj

Through its #PalatDe campaign, Thums Up would showcase the arduous journey of Mohammed Siraj, who despite his humble background and challenges of everyday life, become one of the best bowlers, said a statement.

Storyboard | Coca-Cola sends Thums Up out to bat first

Arnab Roy, vice-president and head-marketing, Coca-Cola India and Southwest Asia, on the changes in Coca-Cola India’s marketing strategy and plans for the festive season.

Coca Cola to shift focus from sugary drinks in sports associations for Indian markets

Coca Cola has predominantly sponsored in different sports including the Indian Premier League (IPL) and International Cricket Council.

Thums Up becomes worldwide partner at Tokyo Olympics 2020

This is probably the first time when a beverage firm from India is partnering with the Olympic Games.

Coca-Cola to take brand 'Thums Up' to neighbouring markets

Besides, Coca-Cola India also expects Thums Up, which was acquired by it from Parle Bisleri in 1993, to become a USD 1 billion brand by the end of this year or probably by next year.

Coca-Cola India to launch Thums Up globally

Thums Up is also the first Indian brand that will become a USD 1 billion (approx. Rs 64,000 crore) brand much before the targeted timeline of 2020, the company officials said.

Expect Thums Up to be $1 bn brand in 2 years: Coca-Cola India

With the introduction of 'Thums Up Charged', the company today added the first ever variant to the 40-year-old brand.

Coca Cola drops Salman Khan as brand ambassador for Thums Up

Beverages major Coca Cola India has dropped Bollywood superstar Salman Khan as brand ambassador for Thums Up after four years of association and the company is in talks with young star Ranveer Singh to replace him.

Coca-Cola again ropes in Salman Khan to endorse 'Thums Up'

Beverage maker Coca-Cola India announced roping in Bollywood star Salman Khan for endorsing its Thums Up brand.

Would never consider selling brand Bisleri: Ramesh Chauhan

After having sold his brands like Thums-Up and Limca to global giant Coca Cola, Chauhan declared that he would never even consider selling the brand Bisleri. Giving his view on FDI in retail, Chauhan believes it will not have any effect on the economy as opposed to general opinion that FDI will help the economy to grow fast.