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Jain will oversee end-to-end operations at Swiggy’s quick commerce business, including supply chain management, dark store operations, delivery experience, and network expansion.
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Along with the rebranding exercise, Instamart also unveiled a fresh logo containing the Swiggy 'S-Pin' icon as "a subtle tribute to the brand's origins", as per the company.
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D2C brands say Zepto’s new feature undercuts discovery and fuels ad spend, at a time when quick commerce platforms are ramping up their advertising businesses to drive growth.
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The top five quick commerce firms delivered a total of 4.8 million orders each day in March, the data sourced by Moneycontrol showed. From December 2024 to March this year, Zepto and Blinkit added fewer newer customers while Swiggy's standalone app Instamart grew, as per Sensor Tower.
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The incident has reignited concerns about the safety risks posed by delivery riders speeding through the city's streets to meet tight deadlines.
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The company said the expansion comes on the back of growing demand for 10-minute deliveries, especially in tier 2 and tier 3 cities.
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The filing could increase headaches for Zomato and Swiggy. A separate CCI investigation last year found their food delivery businesses breached competition laws. The case is ongoing.
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Quick commerce firms are likely to face hurdles such as a low total addressable market (TAM), tapering growth in monthly transacting users (MTUs), and increased competition from e-commerce players
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Tata Sons called it a strategic misstep that led to BigBasket falling behind rivals Blinkit, Zepto and Swiggy Instamart, The Economic Times reported.
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According to data shared by Swiggy co-founder Phani Kishan, the platform processed orders at a staggering rate during peak hours—581 chocolates and 324 roses per minute. Drawing a comparison with the stock market, Kishan described the surge as a 'bull run' for love.
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Blinkit is leading with a 41 percent market share, while Swiggy Instamart may be in the third spot, behind Zepto, with a share of 23 percent
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In all, while Swiggy had a total of 705 dark stores at the end of Q3FY25, Blinkit had 1.007 dark stores at the end of the same period, as per regulatory filings.
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Zepto has raised a total of $1.35 billion in back to back funding rounds to take on rivals Blinkit and Instamart.
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From users spending Rs 15 lakh on pet supplies, to a mere Rs 3 order for a pencil sharpener, here’s how India shopped on Swiggy Instamart in 2024.
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The delivery arm of Swiggy recorded the lowest median delivery time among its competitors, offering deliveries in just 8 minutes across the top four Indian cities, JP Morgan said. This comes in contrast to its promised 6-minute delivery window, making it the quickest in the sector, according to the report.
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Blinkit is the top quick commerce player with a 46 percent market share ahead of Zepto, which has captured 29 percent of the market and Swiggy Instamart was third among major players accounting for 25 percent, as per the report
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The announcement followed a post by user @GabbbarSingh, who highlighted the shopping habits of many Indian consumers, who often rely on prepared lists given to shopkeepers, and expressed difficulty over the need to search for and add items individually in digital carts on apps like Swiggy, Blinkit, and Zepto.
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Shares of Zomato climbed over 2 percent after HSBC raised its target to Rs 330, citing stabilizing competition and Blinkit’s edge over Swiggy in quick commerce.
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Like food delivery, Swiggy Instamart was a laggard when it came to quick commerce, too.
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Zepto’s total fundraise came in two tranches. The first $665 million round closed on June 21 and the remaining $340 million came on August 29, as first reported by Moneycontrol.
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Phani Kishan, co-founder and head of Swiggy Instamart, will transition to a larger role within the company as it prepares to go public later this year
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While no strategy is good or bad or likely drives better results than the other, Zomato’s financial performance is testament to its successful experiments, as per analysts.
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Blinkit CEO Albinder Dhindsa took to X (formerly Twitter) to announce the platform's unprecedented success. “We crossed all-time high orders in a day on Blinkit in a matter of minutes,” Dhindsa stated. Meanwhile, Swiggy Instamart saw the highest spend on its app this Raksha Bandhan.
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Zomato-owned Blinkit has expanded its services internationally for this occasion which will help people living abroad send rakhis to their relatives in India.
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Krishnamurthy will oversee Swiggy Instamart's day to day operations and report to Phani Kishan, co-founder and head of Instamart at Swiggy.
