From international rakhis to shagun ka lifafa: Here's what Blinkit, Zepto, Swiggy Instamart are offering this Raksha Bandhan

Raksha Bandhan

Quick commerce firms like Blinkit, Zepto, Swiggy Instamart are cashing in on the festival of Raksha Bandhan by offering curated Rakhi gifts and prizes.

Zomato-owned Blinkit has expanded its services internationally for this occasion which will help people living abroad send rakhis to their relatives in India.

“We have activated international orders on Blinkit until August 19. People living abroad can now place orders to send rakhis and gifts to their siblings in India, and we’ll deliver within 10 minutes,” said Albinder Dhindsa, founder and chief executive officer of the company.

The company is also offering free delivery on all rakhi purchases in India.

On Raksha Bandhan eve, Dhindsa took to X to share a milestone achieved by the company:

We’ll cross all time high orders in a day on blinkit in a couple of minutes. We also hit highest ever OPM (Orders per minute), GMV, chocolate sales and most other metrics today!

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And at its peak - we hit 693 RPM (Rakhis per minute).

Thank you to all our customers (especially the…

— Albinder Dhindsa (@albinder) August 18, 2024

Similarly, Zepto is offering 'shagun ka lifafa' under its newly launched campaign - Rakhi Aapki, Lifafa Humara.

Inside the special Rakhi envelope, the company is offering scratch cards with a chance to win prizes worth Rs 5 crore, including cars, a Dubai trip, iPhones, and more on August 17, 18, and 19.

brb sharing this with anyone asking ‘Raksha bandhan par kya doge?’

Folks I'm going to post more fun stats tomorrow but I just couldn't stop myself on this one.

We've sold 5x the number of rakhis this year on @SwiggyInstamart than what we sold the entirety of last year and we have the Rakshabandhan yet to come tomorrow!

I absolutely love that… pic.twitter.com/NobYHEAl2j

— Phani Kishan A (@phanikishan) August 18, 2024

Also Read | This Raksha Bandhan, give more than cash: Gift your sister financial wisdom and investments