Social Commerce

Aatrey’s comments come at a time when high-growth tech companies, which got listed on the bourses last year, including unicorns such as Paytm, Zomato, and PolicyBazaar, among others have been dumped by public market investors as these firms have never managed to show a company-level profit.

Social commerce startup CityMall cuts 191 jobs despite fundraise in March

The three-year startup had raised $75 million earlier in March and is backed by investors including Accel, Norwest Venture Partners, Elevation Capital, and General Catalyst

DealShare on hiring mode as it expands to new locations

Unlike some startups that are laying off people, this social commerce company is recruiting staff as it plans to introduce services in 50 additional cities in the country this financial year.

Meesho to join Open Network for Digital Commerce; plans to take on Amazon, Flipkart with branded offerings

Meesho Mall move is significant as the Bengaluru-headquartered company has previously only focused on the non-branded segment and the price-over-convenience market

Amazon acquires social commerce startup GlowRoad

The social commerce space has been one of the sought out sectors as Flipkart’s social commerce arm Shopsy and Meesho have been garnering market share

Meesho lays off 150 employees from its grocery arm

The Softbank-backed e-commerce firm expects to complete the integration of the grocery business by the first week of May and will rebrand it from Farmiso to Meesho Superstore.

Flipkart’s social commerce app Shopsy crosses 30 million downloads

Flipkart in its statement said that Shopsy saw 65 percent of users from Tier 3+ cities, specifically from the northern region of India. Also, in the last five months, Shopsy has seen a spike of nearly 3X in its monthly active users.

Social commerce emerges as major channel for D2C beauty brands

Direct-to-consumer brands in the beauty and personal care business are actively tapping social commerce and video commerce platforms such as Bulbul TV, Simsim, Trell and Shopsy that have caused their sales to surge.

Social, video commerce a $250 bn opportunity for digital-first brands by 2030: RedSeer report

Indian e-tailing segment grew to $53 billion in 2021, said a report by management consulting firm RedSeer.

Storyboard18 | 2022 - Definitely, maybe: Unifying for the planet, rising creator wave and social commerce

Predictions are a risky business. But we’re bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it'. (Or not.) In 2022, definitely, maybe.

Trell launches social commerce shopping sale, in-app currency

Social commerce, which is a nascent $800-million segment in India, is expected to grow 65 percent annually till 2025, according to Redseer estimates.

Myntra forays into influencer-driven live commerce with M-Live

Myntra will become one of the first major ecommerce platforms in the country to adopt the live shopping model, which has seen significant success in China.

Meesho rolls out ESOP programme for all its employees

Last month, the company announced a $5.5M ESOP liquidity program for all the eligible employees.

Storyboard | Meesho signals its move into e-commerce big leagues with an ad

The company launches its second D2C advertising campaign since it shifted from the social commerce space to e-commerce.

US-based Poshmark launches operations in India

Poshmark, which specialises in second-hand clothing, The company will charge a 20 percent commission on products sold above Rs 500 and a flat Rs 99 for items sold below Rs 500

Social commerce to become a $7 billion opportunity by 2025: Report

Fashion also continues to dominate social commerce platforms, with significant scope in the fields of home furnishing, costume jewellery and electronics accessories

Meesho raises $300 million led by SoftBank, enters unicorn club

Meesho, the Bengaluru-based social commerce startup, helps small businesses and individuals become sellers on social platforms such as WhatsApp, Facebook and Instagram.

Wooplr Venture`s into Social Commerce Fashion Discovery App Breaks New Ground

Wooplr, India’s first fashion discovery app, today announced their foray into social commerce. The ...

OWNOW.com: Single Destination for Social Commerce Customers

BIZO Launches OWNOW.COM - India‘s 1st Social Commerce Marketplace

Limeroad: India's first social commerce platform for women

Launched in 2012 Suchi Mukherjee's limeroad.com claims to be India's first social commerce platform which has been designed using a fashion magazine style layout. With over 30,000 looks created by in-house stylist and scrapbooks created by users the website is growing 50 percent month on month.