M&M has committed Rs 4,500 crore on the overall development, including the creation of production capacity, for the two new electric brands.
Auto analysts believe Mahindra’s new e-SUVs could offer competitive pricing, potentially narrowing the gap between the two automakers. However, views remain divided on whether Mahindra can achieve the necessary volumes to threaten Tata Motors’ market leadership.
The Rs 4,500 crore investment is part of the Rs 16,000 crore capex the company has announced for the electric vehicle business between the FY22-27 cycle
The homegrown automaker is now looking to up its zero-emission game beginning with the unveil two new electric SUVs-the XEV 9e and BE 6e, at the on November 26, 2024. Jejurikar reaffirmed that e-SUVs will account for 27 percent of M&M's total passenger vehicle sales in the next three years.
Named Thar Roxx, the lifestyle SUV will be rolled out on August 15 and is estimated to be priced from Rs 15 lakh onwards
The Anand Mahindra led company will be the first external partner to use the unified cell concept, the core element of Volkswagen's battery strategy, and is well prepared to battle any semiconductor crisis.
He also acknowledged that the company is very mindful that if the waiting periods are high, it may lead to higher cancellations.
Mahindra and Mahindra's SUV revenue marketshare went up from 17.6 percent during FY 20 to 20.4 percent during FY 24
Out of the total amount earmarked for auto verticals, nearly 52 percent of the outlay will be spent on Internal Combustion Engine Vehicles, especially Sports Utility Vehicles (SUVs)
With the XUV 3XO subcompact Sports Utility Vehicle, the homegrown automaker is looking to target customers who aspire to buy an ultra-premium XUV7OO that is priced in the range of 13.99 lakh to Rs 26.99 lakh
The XUV 3XO comes in a total of nine variants, and the top-end trim, which is the AX7 L trim, is priced at Rs 15.49 lakh (ex-showroom).
Rajesh Jejurikar, Executive Director & CEO (Auto and Farm Sector) at M&M, said the farmers' protest will not have "any significant impact" on the tractor industry's growth
The company has been the second-largest SUV maker for the last five quarters in a row and the number one in revenues over the last many quarters
The company has increased its capex guidance for FY2024 in its auto and electric vehicle segment.
Analysts said the automaker may be aiming to cater to individual buyers rather than fleet operators
Despite the not-so-encouraging initial forecasts about the monsoons, tractor major Mahindra & Mahindra today sounded confident of maintaining last year's sales momentum and grow in double-digits.
Mahindra & Mahindra is assessing the feasibility of a plan to drive in an electric sports car, much like Elon Musk-led Tesla, for which it is looking to couple Mahindra Electric‘s expertise in electric cars with the design capabilities of Italian Pininfarina.
It sales in the domestic tractor market were up 60.65 percent to 43,826 units in October as against 27,280 units in the year-ago month, the company said in a BSE filing.
Home-grown auto major Mahindra and Mahindra today reported a 68.97 per cent jump in total tractor sales at 30,562 units in September.
Rajesh Jejurikar, Chief Executive- Tractor and Farm Mechanisation at M&M is confident that industry will grow at 15 percent in FY17 versus 10 percent projected earlier.
Domestic tractor sales rose 15.26 percent to 16,452 units in July as against 14,273 units in the year-ago month, the company said in a BSE filing.
In an interview with CNBC-TV18, Rajesh Jejurikar, President and CEO of Mahindra's Farm Equipment said that M&M plans to invest above Rs 10 crore in this start-up.
Speaking to CNBC-TV18, Rajesh Jejurikar, Chief Executive of Tractor and Farm Mechanisation at M&M said that he expects the a positive April-June quarter with double digit growth.
The company's tractor sales grew 47 percent to 20,819 units in November 2015 as against 14,207 units during November 2014.
The company had sold 17,673 units in same period of last year. Domestic tractor sales stood at 10,392 units, down 37 percent, from 16,571 units sold in March 2014.