Puma shares surged as much as 20% in German trading following the report, the most since October 2001. It has a market value of about €3.3 billion ($3.9 billion)
Nike have now lost both the EPL ball-supplier contract, and the kit deal with the champions elect, Liverpool.
Nitish Reddy along with Washington Sundar stitched an almost perfect rescue act and by the end of Day 3 of the fourth Test, the former also went to complete his maiden Test century.
Accenture’s solution will increase Puma's speed of delivery by up to 70% and reduce supply chain costs by up to 10%.
The officer's critique quickly ignited a heated discussion online, with users divided over the appropriateness of the Puma ad's portrayal featuring Milind Soman.
Agilitas has set up a dedicated factory in Noida for Lotto. With an aim to launch by early 2025, Agilitas plans a multi-category offering in footwear, apparel, accessories and sports equipment.
Kareena Kapoor Khan looks like a teenage girl for her latest campaign for a sports brand. Social media is unimpressed; says, 'Gone against everything she stands for'.
The sports and athleisure brand had signed Kohli in 2017 in a deal amounting to Rs 110 crore. Kohli had become the first Indian sportsperson to sign an over Rs 100 crore deal.
From research to manufacturing and then retail, Agilitas is a full stack solutions company for sporting equipment
While Agilitas did not disclose the size of the deal, it said Mochiko Shoes is a profitable company which manufacturers shoes for brands such as Adidas, Puma, New Balance, Skechers, and several others.
The man's tweet about buying fake Puma shoes saw many responses, including one from Swiggy Instamart.
Though Ganguly’s startup Agilitas Sports is a business in related field, Puma India may not invoke the non-compete clause against him. Historically, most non-competes have favoured employees. In fact, the chances of Puma India tying up with Agilitas later also cannot be ruled out.
The fund infusion comes at a time when investors are tightening their purse strings and funds flow into Indian startups has fallen at a record low in 2023, falling over 80 percent quarter on quarter in Q1CY23.
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The association is intended to accelerate Puma's 'strong commitment towards women consumer segment'.
Virat Kohli has a doppelganger in Mumbai who is busy using his likeness to the cricketer to promote Puma products.
Gulden will replace Kasper Rorsted, Adidas' CEO since 2016, whose departure was announced in August.
Eyes launching 40-50 co-branded stores in Tier-II and beyond markets within a year; co-branding would be with lifestyle brands such as Levi’s, U.S. Polo Assn, Pepe Jeans, United Colors of Benneton, Wildcraft, Spykar, and Mufti.
"India is the first country to go live with the Puma app developed by the German sportswear giant," the company said in a statement.
A new episode of Storyboard18's Marketing Recoded featuring Puma's ace marketing head, Shreya Sachdev.
What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Shreya Sachdev, Head Of Marketing, PUMA Group, talks about the importance of believing in creative instincts; why marketers should obsess with data; and how one can be a great marketer even without having 'relevant' experience. Listen in.
Puma India managing director Abhishek Ganguly says the brand will also focus on ‘experience of retail’, in a conversation with Storyboard18.
Puma India reported net revenue of over Rs 2,000 crore despite a challenging environment in 2021, aided by its digital push and consumer trends towards athleisure and fitness.
Puma India of late has witnessed growth in its two major product segments – athleisure as well as sportswear – due to heightened consumer consciousness towards fitness. Abhishek Ganguly, managing director, Puma India and Southeast Asiasaid though COVID-19 made Indians realise the importance of fitness, the trend will continue even as the pandemic ebbs.
Similar instances took place when Jamaica's sprinter Usain Bolt won the first gold medal at 100-metres final and 200-metres at 2008 Beijing Olympics.