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  • Pinault family is exploring options for Puma, including a sale

    Puma shares surged as much as 20% in German trading following the report, the most since October 2001. It has a market value of about €3.3 billion ($3.9 billion)

  • Puma to be Premier League’s ball supplier as Nike ends quarter-century association

    Nike have now lost both the EPL ball-supplier contract, and the kit deal with the champions elect, Liverpool.

  • PUMA takes brutal dig at Sanjay Manjrekar over post questioning Nitish Reddy's spot in India's playing XI

    Nitish Reddy along with Washington Sundar stitched an almost perfect rescue act and by the end of Day 3 of the fourth Test, the former also went to complete his maiden Test century.

  • PUMA India expands partnership with Accenture to strenghten supply chain network

    Accenture’s solution will increase Puma's speed of delivery by up to 70% and reduce supply chain costs by up to 10%.

  • Puma ad featuring Milind Soman running on train tracks draws IRAS officer's ire. Video

    The officer's critique quickly ignited a heated discussion online, with users divided over the appropriateness of the Puma ad's portrayal featuring Milind Soman.

  • Agilitas Sports secures rights to design, make, promote, distribute Lotto brand for 40 years

    Agilitas has set up a dedicated factory in Noida for Lotto. With an aim to launch by early 2025, Agilitas plans a multi-category offering in footwear, apparel, accessories and sports equipment.

  • Kareena Kapoor Khan disappoints with latest pics for a sports brand; accused of photoshopping pics to look young

    Kareena Kapoor Khan looks like a teenage girl for her latest campaign for a sports brand. Social media is unimpressed; says, 'Gone against everything she stands for'.

  • Relationship with Virat Kohli long-standing, continues, says Puma

    The sports and athleisure brand had signed Kohli in 2017 in a deal amounting to Rs 110 crore. Kohli had become the first Indian sportsperson to sign an over Rs 100 crore deal.

  • Nexus Venture invests Rs 100 crore in Agilitas Sports

    From research to manufacturing and then retail, Agilitas is a full stack solutions company for sporting equipment

  • Agilitas Sports acquires Mochiko shoes in all-cash deal

    While Agilitas did not disclose the size of the deal, it said Mochiko Shoes is a profitable company which manufacturers shoes for brands such as Adidas, Puma, New Balance, Skechers, and several others.

  • 'Upma': Man buys fake shoes from local market, Swiggy Instamart reacts

    The man's tweet about buying fake Puma shoes saw many responses, including one from Swiggy Instamart.

  • Why Puma India is unlikely to sue outgoing MD Abhishek Ganguly as he starts his own sports firm

    Though Ganguly’s startup Agilitas Sports is a business in related field, Puma India may not invoke the non-compete clause against him. Historically, most non-competes have favoured employees. In fact, the chances of Puma India tying up with Agilitas later also cannot be ruled out.

  • Outgoing Puma India MD Abhishek Ganguly raises Rs 430 crore for his startup

    The fund infusion comes at a time when investors are tightening their purse strings and funds flow into Indian startups has fallen at a record low in 2023, falling over 80 percent quarter on quarter in Q1CY23.

  • Moneycontrol Selects: Top stories this evening

    Our specially curated package of the most interesting articles to help you stay at the top of your game

  • Puma ropes in Anushka Sharma as brand ambassador

    The association is intended to accelerate Puma's 'strong commitment towards women consumer segment'.

  • Virat Kohli’s shares video of doppelganger in Mumbai: ‘Someone impersonating me’

    Virat Kohli has a doppelganger in Mumbai who is busy using his likeness to the cricketer to promote Puma products.

  • Adidas appoints boss of rival Puma as CEO after Ye fallout

    Gulden will replace Kasper Rorsted, Adidas' CEO since 2016, whose departure was announced in August.

  • How Puma is tapping Tier-II and beyond markets through co-branded stores

    Eyes launching 40-50 co-branded stores in Tier-II and beyond markets within a year; co-branding would be with lifestyle brands such as Levi’s, U.S. Polo Assn, Pepe Jeans, United Colors of Benneton, Wildcraft, Spykar, and Mufti.

  • Puma launches mobile shopping app in India

    "India is the first country to go live with the Puma app developed by the German sportswear giant," the company said in a statement.

  • Storyboard18 | Marketing Recoded: “Relevant” industry experience is overrated, says Puma's Shreya Sachdev

    A new episode of Storyboard18's Marketing Recoded featuring Puma's ace marketing head, Shreya Sachdev.

  • Storyboard18 | Marketing Recoded ft. PUMA Group’s Shreya Sachdev

    What does it take to be a modern marketer? Get a sharp and fast insight into the minds of marketers behind some of India’s buzziest brands in Marketing Recoded. In this episode, Shreya Sachdev, Head Of Marketing, PUMA Group, talks about the importance of believing in creative instincts; why marketers should obsess with data; and how one can be a great marketer even without having 'relevant' experience. Listen in.

  • Storyboard18 | Focusing on Tier 2-3 cities and opening larger stores: Puma India MD

    Puma India managing director Abhishek Ganguly says the brand will also focus on ‘experience of retail’, in a conversation with Storyboard18.

  • How Puma scored over Nike, Adidas in the Indian market

    Puma India reported net revenue of over Rs 2,000 crore despite a challenging environment in 2021, aided by its digital push and consumer trends towards athleisure and fitness.

  • Pandemic or not; awareness for health, fitness will rise: Puma India MD Abhishek Ganguly

    Puma India of late has witnessed growth in its two major product segments – athleisure as well as sportswear – due to heightened consumer consciousness towards fitness. Abhishek Ganguly, managing director, Puma India and Southeast Asiasaid though COVID-19 made Indians realise the importance of fitness, the trend will continue even as the pandemic ebbs.

  • Marcell Jacobs covers 100 metres in 9.8 seconds at Tokyo Olympics, will brands catch up to his speed?

    Similar instances took place when Jamaica's sprinter Usain Bolt won the first gold medal at 100-metres final and 200-metres at 2008 Beijing Olympics.

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