The addition of Spotify to the French advertising holding group's client roster makes this the second mega media account that Publicis Groupe in India has bagged following a global realignment.
Amaresh Godbole joins as CEO of Publicis Groupe's Digital Technology Business, as the company beefs up its digital technology offerings.
In an interview to CNBC-TV18, Maurice Levy, Chairman & CEO of Publicis Groupe spoke about his experience at Cannes Lions and how digitalisation will transform the advertising world.
The 62nd International Festival of Creativity or Cannes Lions is underway at Cannes and technology and digital seems to have overshadowed creativity. Chairman and CEO of Publicis Groupe Maurice Levy says he worked very hard on technology and digital.
The company's Chairman & CEO, Maurice Lévy spoke exclusively to CNBC-TV18 on how India is poised to become its second largest market and what he would like to see change in the country.
Publicis Groupe finally announced the acquisition of 11 year old independent advertising agency Law and Kenneth. The agency will take over the Indian operations of the Publicis owned Saatchi & Saatchi, to setup a new entity, 'L&K Saatchi & Saatchi'.
Publicis Groupe's Chairman and CEO, Maurice Levy spoke about the outlook for 2014 and growth of the group.
Publicis Groupe is looking more like a group as senior executives of all constituent companies met for a conference.
Publicis Groupe and AOL Inc. announced they will launch the industry's first global live advertising partnership for today's multi-screen marketing era – PAL (Publicis AOL Live).
ZenithOptimedia, a part of the Publicis Groupe, on Friday said it has bagged media planning and buying account of OLX -- an online platform for classified advertisements -- in India at after a multi-agency pitch.