Maruti Suzuki's Mayank Pareek told CNBC-TV18 that the rural growth of the company has been extremely good and satisfying. The company worked on its network, sales strategy, communication strategy, dealer working strategy to get better results, he added.
"We have been wanting to raise the price for some time as our input costs went up severely, mainly on account of weakening of rupee. However, the market was not conducive. Now it has become inevitable," Mayank Pareek, COO (Marketing and Sales) of the company told PTI.
Despite the industry slumping almost 10 percent, the rural markets however have grown at an astounding 20 percent. Auto majors from Maruti Suzuki, Hyundai to M&M are putting in place a strategy to woo the discerning rural customers with an addressable market of at least 50,000 potential buyers.
India's largest passenger car maker Maruti Suzuki today reported 5 percent decline in its total sales in March. However, last month the sales were a little higher than the streets expectations. Mayank Pareek, Managing Executive Officer Marketing & Sales of Maruti, told CNBC-TV18...