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    • 10 steps to integrated marketing communication

      Social media has changed the way businesses communicate. It has enabled them to interact closely with their audiences and also provided cost-effective tools to draw up a brand strategy. Here is how you can make the most of it

    • LIME: The Gionee Challenge for IIM Indore

      The case study for IIM Indore comes from the Chinese mobile manufacturer Gionee. The challenge for both teams is to create a marketing communication strategy comprising advertising, PR, Media and ATL & BTL activities to achieve the positioning desired.

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