Moneycontrol PRO

you are here: HomeNewsBusinessCompaniesLIME: The Gionee Challenge for IIM Indore

SHOW NAMES

Trending Topics

business

LIME: The Gionee Challenge for IIM Indore

The case study for IIM Indore comes from the Chinese mobile manufacturer Gionee. The challenge for both teams is to create a marketing communication strategy comprising advertising, PR, Media and ATL & BTL activities to achieve the positioning desired.

first published: Nov 25, 2014 03:29 pm

LATEST VIDEOS

A collection of the most-viewed Moneycontrol videos.

Watch and Follow our leading shows

Advisory Alert: It has come to our attention that certain individuals are representing themselves as affiliates of Moneycontrol and soliciting funds on the false promise of assured returns on their investments. We wish to reiterate that Moneycontrol does not solicit funds from investors and neither does it promise any assured returns. In case you are approached by anyone making such claims, please write to us at grievanceofficer@nw18.com or call on 02268882347