Leo Burnett

The addition of Spotify to the French advertising holding group's client roster makes this the second mega media account that Publicis Groupe in India has bagged following a global realignment.

Storyboard18 | Leo Burnett’s PepsiCo Scoop: What triggered the account move and how did the agency bag it?

This was a big win and an equally intriguing one, given that PepsiCo has chosen to end its 30-year partnership with WPP Group-owned agencies including Mindshare and Wunderman Thompson. Here's the full picture on the pitch, loss and win.

Storyboard18 | Cannes Lions 2022: 14 shortlists for Indian agencies on Day 4

A total of 121 Indian entries made it to shortlists this year at the Cannes Lions International Festival of Creativity.

Storyboard18 | Dentsu Webchutney, VMLY&R India, Leo Burnett India pick multiple shortlists at Cannes Lions 2022

A total of 17 India entries are shortlisted across Glass, Titanium, Innovation, Radio and Audio, and Health and Wellness Lions

StoryBoard: Jury picks the best in advertising

In an interview to CNBC-TV18's Shibani Gharat, Bobby Pawar of Publicis, Sonal Dabral of DDB Mudra India, Shripad Kulkarni of Vizeum India, Saurabh Verma of Leo Burnett and KV Sridhar of SapientNitro, gave their take on what is the best that they see in the advertising industry.

Here's how Parle Agro is repositioning Appy Fizz

This week on Storyboard, Storyboard Editor Anant Rangaswami speaks to MEC's Global CEO, Charles Courtier on the rapid transformation in the media agency business. Storyboard also had an exclusive conversation with Nadia Chauhan, Joint Managing Director and CMO of Parle Agro who spoke about the repositioning of Appy Fizz.

Why 'Like a Girl' got more than 85 million views

One of the most discussed and awarded campaigns this year was the 'Like A Girl' campaign. The film created by Leo Burnett Canada for Procter and Gamble's feminine hygiene brand 'Always' addresses the age old gender bias

Here's an exclusive chat with Leo Burnett's Jerek Zeibinski

Leo Burnett's APAC Chairman & CEO, Jerek Zeibinski was in India this week. He spoke with Storyboard's Editor, Anant Rangaswami on how the agency has changed post the big management rejig a year and a half ago.

Arvind Sharma's entrepreneurial plunge, Indiasarihouse.com

Nearly a year after quitting Leo Burnett, Arvind Sharma launched his entrepreneurial venture, the online saree shopping site, IndiaSariHouse.com. Storyboard caught up with Arvind Sharma, Landor's Lulu Raghavan and Former Axis Bank CMO Manisha Lath Gupta to understand what it takes to get women to buy sarees online.

Will the government meet its cable digitisation deadline?

As the July 1 deadline for digitisation in Delhi, Mumbai, Kolkata and Chennai approaches, direct-to-home or DTH operators see this as a huge opportunity to increase their subscriber base.