Durex

India last year surpassed China to become the world's most populous nation, but still fares poorly on the use of contraceptives. India's government estimates only around 10% of men use condoms and for women, sterilization remains the popular form of contraception

How brands like Swiggy, Uber, Durex cashed in on 'Barbenheimer' trend

Brands did not leave any stone unturned as well and cashed in on the Barbenheimer trend. From Swiggy to Blinkit and Durex to Uber, companies hopped on to the trends bandwagon with oodles of creativity up their sleeves.

Storyboard18 | Durex shifts focus to women's pleasure in new campaign

The telly campaign will be followed by a digital and social media campaign, ‘Half-gasms’, that talks about unmet needs of women.

Chinese group buys world's No 2 condom maker for $600 mn

The Australian firm, which put its oldest but smallest division up for sale last August, said it had reached an all-cash deal with China's Humanwell Healthcare Group Co Ltd and CITIC Capital China Partners.

Grand Finale: The RB Mavericks Case Challenge 2014

A Case study Competition that looks for an individual who breaks the mold. The grand price is a chance to have your MBA fully funded. This year the RB Mavericks Case Challenge 2014 is focused on RB‘s power brand Durex.

Five Cheap Smartphone Ads From Hell

From condoms to cheesy pickup lines, one night stands and Kareena Kapoor, it's the attack of the cheap smartphone commercials.

Reckitt launches new corporate campaign

Consumer goods major Reckitt Benckiser India launched a new online game and a mobile racing game application as part of its new corporate awareness campaign.