Digital Advertising

Scrapping the 6% equalisation levy could make advertising more affordable, particularly benefiting startups and small enterprises in India, experts said

Dailyhunt parent VerSe Innovation acquires Valueleaf Group to bolster its ad exchange ambitions

VerSe Innovation estimates Valueleaf Group acquisition along with its Nexverse.ai business will contribute $100 million in revenues by FY25

Google, Facebook take bigger share of ad spending, but economic slowdown could hurt growth

Digital advertising faces several risks in 2024, including the speed at which Meta Platforms and other companies develop artificial intelligence services.

JioCinema to power IPL 2023 with VR experience, vernacular commentary, fun parks & more

Not only will all matches be streamed on JioCinema free of cost, but the over-the-top streaming platform will also give advertisers additional exposure even after their ad is served.

Meta's India net profit more than doubles to Rs 297 crore in FY22

Total income for Meta India grew to Rs 2,324 crore for the financial year, registering a 56.5 percent increase from Rs 1,485.1 crore in the previous financial year

Social media stocks slump as Twitter, Snap warn of dire ad spending

Pinterest Inc plunged 7.5 percent, Facebook-owner Meta Platforms Inc dropped 4.6 percent, Google-owner Alphabet Inc, which also sells ads online, fell 2.1 percent.

Startups to prioritise performance marketing over brand building

Companies prepare to optimise ad expenditure by focusing on performance marketing, affiliate marketing and sponsored ads via influencers pages

Storyboard18:  Amaresh Godbole returns to Publicis Groupe after Google stint  

Amaresh Godbole joins as CEO of Publicis Groupe's Digital Technology Business, as the company beefs up its digital technology offerings.

Storyboard18 | Wait, how did we get here? Musings of an adman

As we enter the last month of another pandemic year, an adman ponders the plight of small agencies, the state of creativity and the agency of the future.

Storyboard | A privacy-led tsunami of change that CMOs need to survive

The changes to digital advertising can only be survived by a willingness to change, unlearn and relearn.

Storyboard | Gaming & esports brands hooked to ads, spend upwards of Rs1,000 crore in 2021

With a surge in gaming and esports in India, brands have dialed up advertising to boost reach and popularise new offerings.

Why is Google delaying the deprecation of cookies?

The third-party cookie is crumbling slowly. It does not mean that the industry will have to wait for the next 24 months, and watch Google launch the new Privacy Sandbox through another blog.

Digital is where the money is: YouTube doubles ad rates for India; Facebook, Twitter may follow suit

As of now, a basic digital media campaign reaching 1 billion impressions -- the total number of views -- costs around Rs 3 crore according to a rough industry estimate

Microsoft partners with InMobi to expand mobile advertising space

Microsoft will now have access to InMobi’s ad network across 200 countries, which will instantly create a market for the tech giant in mobile advertising.

Digital ad market to touch Rs 12,046 crore by December: Report

The digital advertising spend which was estimated to be around Rs 9,266 crore at the end of 2017, would be about 16 percent of the total ad-spends in the country that is pegged at Rs 59,000 crore.

Spends on digital media to reach 24% by 2020: Report

The digital advertising industry currently stands at Rs 6,825 crore and is expected to grow at a CAGR of 37 percent to reach Rs 23,795 crore by 2020, according to the digital advertising report by Dentsu Aegis Network India.

Digital advertising to cross Rs 255 billion mark in 2020

Digital advertising in the country is expected to cross the Rs 255 billion mark in 2020, growing at a CAGR of 33.5 per cent, a CII-KPMG report said.

Digital sector to cross Rs 20,000 crore mark by 2020: Report

"The Indian digital sector is on the cusp of a strong phase of growth. With mobile penetration in excess of 100 per cent and traditional internet and TV subscription services below world average, the Indian digital media market provides a unique opportunity.

Indian media & ent biz to be around Rs 2.26 lakh cr by 2020

Digital format would have the highest growth of 33.5 percent in the advertising segment between 2015-20, followed by Radio with 16.9 percent.

ShootOrder Making Burnt Pages Alive on Twitter

ShootOrder | Digital Marketing Company a digital marketing wing ...

Google expands low-cost phone program in 6 African nations

The phone announced on Tuesday is made by Infinix and will cost about USD 87. It will be sold in stores in Nigeria and offered by online retailer Jumia in five other countries - Egypt, Ghana, Ivory Coast, Kenya and Morocco.

Singapore Telecom Q4 net profit rises 4.5%

Net profit totalled USD 709.4 million) in the three months to March, compared with 898 million Singapore dollars in the same period last year, Southeast Asia's biggest telecom firm by revenue said in a statement. Revenue rose 5.1 percent to 4.34 billion Singapore dollars from 4.13 billion Singapore dollars.

Digital ad, gaming to drive growth in media: Survey

The media and entertainment industry in the country comprises various segments including television, print, films, radio, music, gaming & visual effects, animation and digital advertising. India is the world's third largest TV market after China and the US with 161 million TV households.

Beyond digitization, these are the best Indian media stocks

Often billed as the next great investing opportunity, the Indian media space has flattered to deceive, with the promised “digitization revolution” yet to accrue any significant benefits. Investors are better off playing niche themes such as regional print newspapers and radio companies for better returns, an analysis by IDFC says.