During a recent visit to India, Instagram head Adam Mosseri fielded a range of questions from creators on topics including monetisation, growing their follower base and reach, retaining audience engagement, and the platform's potential to become a search engine for culture
'Will AI come for my job? Maybe at some point over the next century,' says YouTuber Brandon B who has 15.8 million subscribers on the video platform. Brandon is in Mumbai for WAVES 2025, beginning on May 1.
Given the 175 million transacting users on Meesho’s platform in 2024, the content commerce route has resulted in a little over 8 percent user transactions.
In an exclusive interview to moneycontrol, Influencer Raj Shamani talks about creator economy, his new initiative House of X and how learning & giving back to society is more important to him. Watch the full interview to know more
Newer monetisation channels beyond advertising, like micro transactions are bringing 3X more revenue to content creators making venture capital investors bullish on the sector.