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Creator Economy

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  • 'Why isn’t Instagram paying us?' Inside Adam Mosseri’s chat with Indian creators

    During a recent visit to India, Instagram head Adam Mosseri fielded a range of questions from creators on topics including monetisation, growing their follower base and reach, retaining audience engagement, and the platform's potential to become a search engine for culture

  • WAVES 2025: AI is going to amplify us as creatives and creators, says YouTuber Brandon B

    'Will AI come for my job? Maybe at some point over the next century,' says YouTuber Brandon B who has 15.8 million subscribers on the video platform. Brandon is in Mumbai for WAVES 2025, beginning on May 1.

  • Meesho's bet on content commerce yielded 14.5 million paying users in 2024 as creator economy delivers

    Given the 175 million transacting users on Meesho’s platform in 2024, the content commerce route has resulted in a little over 8 percent user transactions.

  • Raj Shamani On House of X, Creator Economy & His Journey as an Influencer | Exclusive Interview

    In an exclusive interview to moneycontrol, Influencer Raj Shamani talks about creator economy, his new initiative House of X and how learning & giving back to society is more important to him. Watch the full interview to know more

  • Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs

    Newer monetisation channels beyond advertising, like micro transactions are bringing 3X more revenue to content creators making venture capital investors bullish on the sector.

  • Twitter looks to woo global creators by enabling them to offer subscriptions

  • Phyllo bags $15 million funding, to build gateway for creator data

  • Meta partners with NewsMeter to expand fact-checking programme in India

  • Is work dying?

  • Rigi.Club raises $10 million in Series A, led by Accel, Sequoia and Stellaris Venture Partners

  • Four stages in the evolution of the creator economy

  • Storyboard18 | 'Committed to introducing more revenue opportunities for our creators,' YouTube’s Ajay Vidyasagar

  • Storyboard18 | 'Want creators to become brands and not brands to become creators', Laurent Hulin, Jellysmack

  • Storyboard18 | Ad agencies in Web 3.0: Get crackin!

  • Storyboard18 | Live commerce and the rise of shopatainment

  • Is social media becoming too curated for it to be honest?

  • Storyboard18 | Celebrities vs creators and the rise of key opinion leaders or KOLs

  • Storyboard18 | 2022 - Definitely, Maybe: Crypto craze, creator vs celebrities and the ‘hybrid continuum’

  • Storyboard18 | 2022 - Definitely, Maybe: Year of creators, NFTs, DEI and sustainable brands

  • Mr. Beast, YouTube Star, Wants to Take Over the Business World

  • India Internet Day 2021 | Want to build a successful business as creator? Diversify

  • India Internet Day 1: Creators need to own their audience to keep up growth momentum

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