Creator Economy

During a recent visit to India, Instagram head Adam Mosseri fielded a range of questions from creators on topics including monetisation, growing their follower base and reach, retaining audience engagement, and the platform's potential to become a search engine for culture

WAVES 2025: AI is going to amplify us as creatives and creators, says YouTuber Brandon B

'Will AI come for my job? Maybe at some point over the next century,' says YouTuber Brandon B who has 15.8 million subscribers on the video platform. Brandon is in Mumbai for WAVES 2025, beginning on May 1.

Meesho's bet on content commerce yielded 14.5 million paying users in 2024 as creator economy delivers

Given the 175 million transacting users on Meesho’s platform in 2024, the content commerce route has resulted in a little over 8 percent user transactions.

Raj Shamani On House of X, Creator Economy & His Journey as an Influencer | Exclusive Interview

In an exclusive interview to moneycontrol, Influencer Raj Shamani talks about creator economy, his new initiative House of X and how learning & giving back to society is more important to him. Watch the full interview to know more

Creator Economy Summit: Content creators are becoming the enterprises of today, say VCs

Newer monetisation channels beyond advertising, like micro transactions are bringing 3X more revenue to content creators making venture capital investors bullish on the sector.

Twitter looks to woo global creators by enabling them to offer subscriptions

With Subscriptions, creators can charge Twitter users to provide access to exclusive tweets across text, images and long-form videos

Phyllo bags $15 million funding, to build gateway for creator data

Companies building tools, products, and services for the creator economy can use of Phyllo's APIs to verify creator's identity, income and engagement data

Meta partners with NewsMeter to expand fact-checking programme in India

Globally, Meta's Facebook has started reallocating resources for News Tab to focus on creator's economy

Is work dying?

Bare threads of a pattern that is starting to emerge: 1) people not wanting to join full-time roles, 2) massive layoffs and uncertainty...4) GenZs preferring to start their own business or work in Web 3.0.

Rigi.Club raises $10 million in Series A, led by Accel, Sequoia and Stellaris Venture Partners

Founded in October 2021 by Swapnil Saurav and Ananya Singhal, the startup enables creators to manage and monetise their communities

Four stages in the evolution of the creator economy

This is the age of the solopreneur. The evolution of the creator economy will now rely on building businesses around these creators

Storyboard18 | 'Committed to introducing more revenue opportunities for our creators,' YouTube’s Ajay Vidyasagar

In an exclusive interview with Storyboard18, Ajay Vidyasagar, Regional Director, APAC, YouTube Partnerships, shares how the company is fuelling its creators ecosystem, new revenue channels and algorithm secrets.

Storyboard18 | 'Want creators to become brands and not brands to become creators', Laurent Hulin, Jellysmack

Global creator company Jellysmack enters India. The firm plans to onboard close to 100 Indian influencers this year.

Storyboard18 | Ad agencies in Web 3.0: Get crackin!

It feels a lot like the 1990s all over again, with that same rare chance and yet again, the tools to build the future at your fingertips. But it’s not going to make itself.

Storyboard18 | Live commerce and the rise of shopatainment

Live commerce allows users to interact with each other as well as the seller. Integrating innovations could change shopping online from an activity to a form of entertainment for digital natives and newbies.

Is social media becoming too curated for it to be honest?

Is this the beginning of the end of this brand of influencers?

Storyboard18 | Celebrities vs creators and the rise of key opinion leaders or KOLs

Brands that target digital-first customers created a market for influencers who have deep personal equations with their followers and are often more affordable for brands than celebrities.

Storyboard18 | 2022 - Definitely, Maybe: Crypto craze, creator vs celebrities and the ‘hybrid continuum’

Predictions are a risky business. But we’re bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will ‘change everything as we know it’. (Or not.) In 2022, definitely, maybe. 

Storyboard18 | 2022 - Definitely, Maybe: Year of creators, NFTs, DEI and sustainable brands

Predictions are a risky business. But we’re bravely venturing again to list the many ways things will change in the future. In these articles, we have industry leaders and experts trying to future-gaze and capture the transformative and disruptive ideas and trends that will 'change everything as we know it'. (Or not.) In 2022, definitely, maybe.

Mr. Beast, YouTube Star, Wants to Take Over the Business World

Jimmy Donaldson (Mr Beast), who grew up in Greenville, North Carolina, founded a YouTube channel when he was in middle school, back in 2012.

India Internet Day 2021 | Want to build a successful business as creator? Diversify

The last few years have seen the creator economy take off as the number of internet users in the country continues to increase. According to reports, India will have 900 million active internet users by 2025, up from 622 million in 2020.

India Internet Day 1: Creators need to own their audience to keep up growth momentum

On the first day of the TiE Delhi-NCR India Internet Day event on September 23, creators shared that while big tech has helped build community and the whole creator economy, it is a double-edged sword and why it is important to own one's audience.