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    • Aditya Birla Lifestyle Brands: Why this apparel player merits attention

      The company, with minimal capex requirement and a healthy cash flow generation, plans to be debt-free over the next three years

    • Ananya Birla ventures into beauty and personal care industry, to roll out brands from this year

      According to a press release, the company will roll out a range of beauty and personal care brands through 2025, targeting consumers across segments, including makeup, fragrances, and more.

    • What brands can learn from Elections 2024

      A great marketing campaign can play an important role in spreading the message but that alone is not sufficient to resonate with the consumer

    • Taapsee Pannu is fast becoming a favourite in the brand world

      Taapsee Pannu has become a favourite of brands for endorsement. Brands are even planning on making products based on the super famous actor.

    • Mamaearth parent launches GenZ-focused makeup brand Staze

      The product lineup includes a three-in-one bullet lipstick, offering three distinct shades in one convenient package starting at Rs 449.

    • Malabar Gold, Titan and 4 other Indian brands on global list of top-100 luxury goods makers

      Malabar Gold led the domestic contingent, claiming 19th rank as the top Indian international jewellery brand, followed by Tata group entity Titan Company which secured the 24th position

    • What’s pushing global luxury brands to cater to Indian consumers? | ‘Indianization’ of luxury brands

      Luxury giants like Bulgari and Louis Vuitton have been introducing products like Mangalsutra, ‘Kada’ bracelets and other India-centric items to cater to the Indian audience. Global luxury brands are ‘Indianizing’ their collection to highlight their interest in the Indian market. But why now? What is driving this ‘Indianization’? Watch this video to find out!

    • Inside India's largest luxury retail destination | Jio World Plaza BKC MUMBAI

      Reliance Industries launches the grand Jio World Plaza. From high-end fashion to exquisite jewelry, fine dining and exciting entertainment, this place has it all. Watch now to know more!

    • India’s 'grey' market remains under-exploited

      Spending by seniors can touch $1.3 trillion mark by 2030, according to one estimate. But strangely marketers don’t see this market as an opportunity 

    • Marketing Musings: Selling the luxury bug

    • Guidelines for social media influencers on anvil; declaration to be must for endorsing products

    • Storyboard18 | The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

    • Storyboard18 | Personalisation - Myths And Facts

    • Storyboard18 | Brands need to level up to get women gamers

    • Storyboard18 | Licious goes for a brand refresh

    • Storyboard18 x Just Sports | Why are brands getting interested in non-cricket sports?

    • Storyboard18 | Should brands dissociate with influencers who promote toxic content?

    • Mother’s Day 2022: These ads will make you want to call your mom right away

    • Storyboard18 | FCB focuses on creating timely and timeless brands in the post pandemic era

    • Retailers return to shopping malls as footfalls near pre-COVID-19 levels

    • Storyboard18 | ‘Brands are not investing in women’s cricket, they’re investing in select cricketers’

    • Storyboard18 | Russia-Ukraine Crisis: When brands should rethink moment marketing

    • MC Recommends: Where to holiday, what to buy and the best experiences to chase right now

    • Storyboard18 | What happens when brands become spammers?

    • Storyboard18 | Quick commerce space heats up; brands pump ad money to woo Indians

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