Brands

According to a press release, the company will roll out a range of beauty and personal care brands through 2025, targeting consumers across segments, including makeup, fragrances, and more.

What brands can learn from Elections 2024

A great marketing campaign can play an important role in spreading the message but that alone is not sufficient to resonate with the consumer

Taapsee Pannu is fast becoming a favourite in the brand world

Taapsee Pannu has become a favourite of brands for endorsement. Brands are even planning on making products based on the super famous actor.

Mamaearth parent launches GenZ-focused makeup brand Staze

The product lineup includes a three-in-one bullet lipstick, offering three distinct shades in one convenient package starting at Rs 449.

Malabar Gold, Titan and 4 other Indian brands on global list of top-100 luxury goods makers

Malabar Gold led the domestic contingent, claiming 19th rank as the top Indian international jewellery brand, followed by Tata group entity Titan Company which secured the 24th position

What’s pushing global luxury brands to cater to Indian consumers? | ‘Indianization’ of luxury brands

Luxury giants like Bulgari and Louis Vuitton have been introducing products like Mangalsutra, ‘Kada’ bracelets and other India-centric items to cater to the Indian audience. Global luxury brands are ‘Indianizing’ their collection to highlight their interest in the Indian market. But why now? What is driving this ‘Indianization’? Watch this video to find out!

Inside India's largest luxury retail destination | Jio World Plaza BKC MUMBAI

Reliance Industries launches the grand Jio World Plaza. From high-end fashion to exquisite jewelry, fine dining and exciting entertainment, this place has it all. Watch now to know more!

India’s 'grey' market remains under-exploited

Spending by seniors can touch $1.3 trillion mark by 2030, according to one estimate. But strangely marketers don’t see this market as an opportunity 

Marketing Musings: Selling the luxury bug

The common mistake is to think that the price tag defines luxury. Nothing could be further from the truth. Luxury products and services are expensive but not over-priced

Guidelines for social media influencers on anvil; declaration to be must for endorsing products

”The Department of Consumer Affairs is coming out with guidelines on social media influencers. It is creating dos and don’ts for them,” an official source said.

Storyboard18 | The Great Skill Reset: How are companies hiring for marketing and brand roles these days?

Marketing has become more customer-centric, the skill sets in demand today include ‘analytics’, ‘data’, ‘statistics and ‘systems thinking’.

Storyboard18 | Personalisation - Myths And Facts

Experts talk about personalization of advertising and how effective it is in today's day and time.

Storyboard18 | Brands need to level up to get women gamers

Women are rapidly straddling multiple roles - such as gamers, streamers, game creators, and entrepreneurs - in the online gaming industry. The Covid-19 pandemic accelerated this trend.

Storyboard18 | Licious goes for a brand refresh

Santosh Hegde, VP-Brands, Licious, on why the D2C company decided to get a new logo, continue to make their consumers their brand ambassadors, and more.

Storyboard18 x Just Sports | Why are brands getting interested in non-cricket sports?

More marketers are taking an inclusive approach when it comes to sports marketing. Badminton, kabaddi, kho kho, and handball and even yoga are grabbing the marketers’ attention.

Storyboard18 | Should brands dissociate with influencers who promote toxic content?

The stakes are high for brands, not just because of the money being invested in influencer activities but also because social media backlash can be severely damaging for a brand’s reputation once things go wrong.

Mother’s Day 2022: These ads will make you want to call your mom right away

Mothers Day 2022: This year's campaigns have been quite thoughtful, encouraging conversations on motherhood and breaking age-old stereotypes. Here's our selection of the some of the best campaigns this year:

Storyboard18 | FCB focuses on creating timely and timeless brands in the post pandemic era

On a trip to India, FCB Global CEO Tyler Turnbull spoke about creativity and building lasting brands in the post-pandemic world, acquiring and retaining talent, and Web3.0.

Retailers return to shopping malls as footfalls near pre-COVID-19 levels

Retailers have started expanding their stores rapidly. Unlike in the past two years of the pandemic, shopping mall outlets are high on their priority list.

Storyboard18 | ‘Brands are not investing in women’s cricket, they’re investing in select cricketers’

With the 2022 ICC Women’s Cricket World Cup under way, here’s where the sport and players stand in marketers’ gameplans.

Storyboard18 | Russia-Ukraine Crisis: When brands should rethink moment marketing

Is it all fair in love and war? What about brands leveraging conflicts and wars to push their wares?

Storyboard18 | What happens when brands become spammers?

Banking, financial services and insurance (BFSI), real estate and telecom are the traditional culprits who have encouraged and sustained bad practices and given telemarketing a bad name.

Storyboard18 | Quick commerce space heats up; brands pump ad money to woo Indians

The 10-minute delivery model may have a few problems, but Indian quick commerce startups' advertising strategy so far has not been problematic, say branding experts.

Storyboard18 | Have you got game? The message in Wordle’s sensational rise

How Wordle can teach brands to hurdle over competition.