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  • Storyboard | Brands spend over Rs500 crore on advertising in Bengal during Durga Puja Oct 12, 2021 02:31 PM IST

    Storyboard | Brands spend over Rs500 crore on advertising in Bengal during Durga Puja

    Durga Puja 2021 sees a mix of traditional and new-age brands advertising across platforms, with a ‘social message’ agenda.

  • Storyboard | Brands’ cause du jour: mental health Aug 28, 2021 12:36 AM IST

    Storyboard | Brands’ cause du jour: mental health

    When it comes to brands talking about mental wellbeing, is doing nothing better than chiming in with no action to back it up?

  • Amul, Britannia only Indian firms on top 100 most valuable food brands list Aug 23, 2021 08:30 PM IST

    Amul, Britannia only Indian firms on top 100 most valuable food brands list

    Nestle and Coca-Cola stay atop as the most valuable food and soft drink brands, respectively, according to the Brand Finance report.

  • Here's why brands bank on Independence Day for new product launches Aug 17, 2021 06:32 PM IST

    Here's why brands bank on Independence Day for new product launches

    The spending for festive season starts from August 15 and the festive period contributes around 40 percent to the entire advertising expenditure.

  • The future is community—how brands are evolving in the age of social media Aug 06, 2021 09:11 AM IST

    The future is community—how brands are evolving in the age of social media

    The future of brand communities is participative. From asking for changes in a trading app, spreading a word about cryptos to creating niche products, their influence is growing and businesses are increasingly turning to them to get their messaging right

  • Virender Sehwag: With my fan following, my new venture can have 100 million customers Aug 04, 2021 10:27 AM IST

    Virender Sehwag: With my fan following, my new venture can have 100 million customers

    Cricketer Virender Sehwag is one of India's most recognizable people for his attacking batting and social media banter. Now he wants you to buy his brand of clothing- focusing on fitness, ath-leisure and sports equipment, an attempt to disrupt large global brands. Will he hit a six with this one? Moneycontrol explores in an interview

  • Tokyo Olympics | Will brand PV Sindhu become bigger after her bronze medal win? Aug 02, 2021 02:37 PM IST

    Tokyo Olympics | Will brand PV Sindhu become bigger after her bronze medal win?

    Duff and Phelps valued the badminton player to be worth $21.6 million in 2018. After her gold at the World Badminton Championship 2019, her endorsement fee ranges between Rs 1.2-2.2 crore. Though there are a few who believe her valuation will not go up much, one expert says her bronze win is likely to get better valuation than Mirabai Chanu’s silver win.

  • Storyboard | Brands need to pay attention to Indian sportswomen for more than a moment Jul 29, 2021 09:13 AM IST

    Storyboard | Brands need to pay attention to Indian sportswomen for more than a moment

    It’s time for marketers to diversify their associations with female athletes and level the playing field, say media and sports marketing executives.

  • Storyboard BTS: Zomato and Universal Music Group’s recipe for ‘Jalebi Baby’ Jul 24, 2021 08:31 AM IST

    Storyboard BTS: Zomato and Universal Music Group’s recipe for ‘Jalebi Baby’

    A behind-the-scenes look at the food delivery giant's partnership with rapper Tesher and brand integration in the hit track’s MV that coincided with Zomato's IPO.

  • Storyboard | Apple iPhone 13? How superstitions play out with consumers and brands Jul 23, 2021 02:46 PM IST

    Storyboard | Apple iPhone 13? How superstitions play out with consumers and brands

    The 2021 iteration of Apple's phone has a moniker that is considered unlucky in many cultures—iPhone ‘13'. For marketers, there is no rational answer to the problem of irrational beliefs

  • World Chocolate Day | A guide to the esoteric world of gourmet chocolates Jul 07, 2021 08:42 AM IST

    World Chocolate Day | A guide to the esoteric world of gourmet chocolates

    From what to eat and where to buy, to cruises that take you down one the world’s finest cacao bean-producing regions and how to team your single malts with chocolates - everything you wanted to know about chocolates.

  • Why are Nike Volts neon green, and what makes Pele's black-and-yellow Pumas memorable? May 27, 2021 12:25 PM IST

    Why are Nike Volts neon green, and what makes Pele's black-and-yellow Pumas memorable?

    Sneaker companies suffer red eyes, and more, just so that they find the right shade of pink, yellow or blue for their hot new collection.

  • Purplle gives 22x returns to VC IvyCap, gets investments from Sequoia Capital Mar 23, 2021 11:58 AM IST

    Purplle gives 22x returns to VC IvyCap, gets investments from Sequoia Capital

    Sequoia Capital invested in beauty startup Purplle, and gave early investor IvyCap Ventures a 22x returns from a part stake sale

  • Social media influencers may soon have guidelines for disclosure of promotional ad content Feb 22, 2021 02:51 PM IST

    Social media influencers may soon have guidelines for disclosure of promotional ad content

    As per the proposed draft, influencers will be required to add ‘disclosure labels’ which are “clearly visible, upfront and prominent” on advertising content – ideally placed within the first two lines on any platform

  • Mamaearth seeks Rs 2,000 crore valuation, Sequoia may invest more Oct 20, 2020 11:43 AM IST

    Mamaearth seeks Rs 2,000 crore valuation, Sequoia may invest more

    Mamaearth's valuation set to triple in barely a year, as the pandemic has boosted digital-first brands

  • The story of Wakefit: From near bankruptcy and successive failures to building one of India’s hottest new consumer brands Sep 23, 2020 01:34 PM IST

    The story of Wakefit: From near bankruptcy and successive failures to building one of India’s hottest new consumer brands

    One Sunday night, Chaitanya Ramalingegowda, Wakefit's co-founder went to withdraw Rs 3,000 from his bank account and realised that this has to last him a week, because he had no other money. All his savings were invested in his startups, and he was even paying rent only by doing part time consulting again. He was approaching burnout.

  • The festive season is around the corner and here’s what brand experts are telling apparel retailers Aug 14, 2020 04:51 PM IST

    The festive season is around the corner and here’s what brand experts are telling apparel retailers

    Tap social media to engage with the customer, strengthen e-commerce channels and increase advertising — these are some of the tips the experts have for apparel retailers looking to rebound from the hammering they have taken in the wake of the Covid-19 outbreak

  • In pics | Top 10 most valuable global brands in 2020 Jul 08, 2020 03:30 PM IST

    In pics | Top 10 most valuable global brands in 2020

    According to the 2020 BrandZ Top 100 Most Valuable Global Brands, Amazon continued to be the world’s most valuable brand with an estimated brand value of $415.9 billion

  • COVID-19 impact | Nearly 70% Indians feel brands must take care of employees, customers  May 12, 2020 03:51 PM IST

    COVID-19 impact | Nearly 70% Indians feel brands must take care of employees, customers 

    A survey noted that when it comes to brand communications, Indians are more interested in the operational impact of COVID-19 compared to sales and promotional marketing.

  • Should you invest in the luxury brands that you use? Feb 20, 2020 10:28 AM IST

    Should you invest in the luxury brands that you use?

    This will broaden your investment horizon beyond the few India-based companies and allow you to be more selective with your investments

  • World's 10 best regarded companies: Indian IT major ranks above Netflix, Microsoft Sep 28, 2019 08:07 AM IST

    World's 10 best regarded companies: Indian IT major ranks above Netflix, Microsoft

    This is Forbes' third annual list of World's Best regarded companies. The study surveyed 15,000 respondents from more than 50 countries.

  • Moneycontrol Ultimate Business Quiz #71: Test your knowledge Sep 13, 2019 02:27 PM IST

    Moneycontrol Ultimate Business Quiz #71: Test your knowledge

    Take a shot at the Moneycontrol Ultimate Business Quiz. Check how many you get right

  • Purchase in Delhi, redeem in Dubai: How VClusive's loyalty programme works across luxury brands Dec 24, 2018 07:09 PM IST

    Purchase in Delhi, redeem in Dubai: How VClusive's loyalty programme works across luxury brands

    VClusive is India’s first reward points programme across luxury brands that provides exclusive access, customized rewards and a host of other privileges to compliment the high life

  • PV Sindhu ups her ante in brand building with BWF win Dec 19, 2018 09:11 PM IST

    PV Sindhu ups her ante in brand building with BWF win

    Sindhu already draws anywhere between Rs2.5 crore and Rs3 crore as annual deals from the brands she endorses. Experts see the fees only going up in the near future given her consistency as a performer on court.

  • Most valuable brands: Apple, Google lead top-10 ranking Oct 11, 2018 02:17 PM IST

    Most valuable brands: Apple, Google lead top-10 ranking

    Here are the top 10 global brands according to a list compiled by consultancy firm Interbrand.

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