Oct 12, 2021 02:31 PM IST
Durga Puja 2021 sees a mix of traditional and new-age brands advertising across platforms, with a ‘social message’ agenda.
- Aug 28, 2021 12:36 AM IST
When it comes to brands talking about mental wellbeing, is doing nothing better than chiming in with no action to back it up?
- Aug 23, 2021 08:30 PM IST
Nestle and Coca-Cola stay atop as the most valuable food and soft drink brands, respectively, according to the Brand Finance report.
- Aug 17, 2021 06:32 PM IST
The spending for festive season starts from August 15 and the festive period contributes around 40 percent to the entire advertising expenditure.
- Aug 06, 2021 09:11 AM IST
The future of brand communities is participative. From asking for changes in a trading app, spreading a word about cryptos to creating niche products, their influence is growing and businesses are increasingly turning to them to get their messaging right
- Aug 04, 2021 10:27 AM IST
Cricketer Virender Sehwag is one of India's most recognizable people for his attacking batting and social media banter. Now he wants you to buy his brand of clothing- focusing on fitness, ath-leisure and sports equipment, an attempt to disrupt large global brands. Will he hit a six with this one? Moneycontrol explores in an interview
- Aug 02, 2021 02:37 PM IST
Duff and Phelps valued the badminton player to be worth $21.6 million in 2018. After her gold at the World Badminton Championship 2019, her endorsement fee ranges between Rs 1.2-2.2 crore. Though there are a few who believe her valuation will not go up much, one expert says her bronze win is likely to get better valuation than Mirabai Chanu’s silver win.
- Jul 29, 2021 09:13 AM IST
It’s time for marketers to diversify their associations with female athletes and level the playing field, say media and sports marketing executives.
- Jul 24, 2021 08:31 AM IST
A behind-the-scenes look at the food delivery giant's partnership with rapper Tesher and brand integration in the hit track’s MV that coincided with Zomato's IPO.
- Jul 23, 2021 02:46 PM IST
The 2021 iteration of Apple's phone has a moniker that is considered unlucky in many cultures—iPhone ‘13'. For marketers, there is no rational answer to the problem of irrational beliefs
- Jul 07, 2021 08:42 AM IST
From what to eat and where to buy, to cruises that take you down one the world’s finest cacao bean-producing regions and how to team your single malts with chocolates - everything you wanted to know about chocolates.
- May 27, 2021 12:25 PM IST
Sneaker companies suffer red eyes, and more, just so that they find the right shade of pink, yellow or blue for their hot new collection.
- Mar 23, 2021 11:58 AM IST
Sequoia Capital invested in beauty startup Purplle, and gave early investor IvyCap Ventures a 22x returns from a part stake sale
- Feb 22, 2021 02:51 PM IST
As per the proposed draft, influencers will be required to add ‘disclosure labels’ which are “clearly visible, upfront and prominent” on advertising content – ideally placed within the first two lines on any platform
- Oct 20, 2020 11:43 AM IST
Mamaearth's valuation set to triple in barely a year, as the pandemic has boosted digital-first brands
- Sep 23, 2020 01:34 PM IST
One Sunday night, Chaitanya Ramalingegowda, Wakefit's co-founder went to withdraw Rs 3,000 from his bank account and realised that this has to last him a week, because he had no other money. All his savings were invested in his startups, and he was even paying rent only by doing part time consulting again. He was approaching burnout.
- Aug 14, 2020 04:51 PM IST
Tap social media to engage with the customer, strengthen e-commerce channels and increase advertising — these are some of the tips the experts have for apparel retailers looking to rebound from the hammering they have taken in the wake of the Covid-19 outbreak
- Jul 08, 2020 03:30 PM IST
According to the 2020 BrandZ Top 100 Most Valuable Global Brands, Amazon continued to be the world’s most valuable brand with an estimated brand value of $415.9 billion
- May 12, 2020 03:51 PM IST
A survey noted that when it comes to brand communications, Indians are more interested in the operational impact of COVID-19 compared to sales and promotional marketing.
- Feb 20, 2020 10:28 AM IST
This will broaden your investment horizon beyond the few India-based companies and allow you to be more selective with your investments
- Sep 28, 2019 08:07 AM IST
This is Forbes' third annual list of World's Best regarded companies. The study surveyed 15,000 respondents from more than 50 countries.
- Sep 13, 2019 02:27 PM IST
Take a shot at the Moneycontrol Ultimate Business Quiz. Check how many you get right
- Dec 24, 2018 07:09 PM IST
VClusive is India’s first reward points programme across luxury brands that provides exclusive access, customized rewards and a host of other privileges to compliment the high life
- Dec 19, 2018 09:11 PM IST
Sindhu already draws anywhere between Rs2.5 crore and Rs3 crore as annual deals from the brands she endorses. Experts see the fees only going up in the near future given her consistency as a performer on court.
- Oct 11, 2018 02:17 PM IST
Here are the top 10 global brands according to a list compiled by consultancy firm Interbrand.