The market is being squeezed as rising oil prices increase the cost of polymer, a key material for the industry's plastic bottles
A user shared on X (formerly Twitter) how the person had received a one litre water bottle with the word 'Bestie' written on it.
The company sees a big urban opportunity as it launches Vedica Himalayan Sparkling Water; aims to increase the share of carbonated soft drinks in its overall business to 10 percent.