Anant Rangaswami

"A great observer and an objective commentator on the industry," says Piyush Pandey about Rangaswami who was the Ogilvy chief's friend and confidant.

Storyboard18 | Former Storyboard editor Anant Rangaswami passes away

Industry executives remember Anant Rangaswami as a champion and honest critic of advertising, and a deep thinking individual who has contributed immensely to the media and advertising.

Storyboard: How to become a YouTube Star?

Storyboard Editor, Anant Rangaswami speaks to David Powell, Director-Online Partner Development, YouTube about how can anyone become a star and earn a living out of YouTube.

Watch: Storyboard in conversation with Lindsay Pattison of Maxus Worldwide

In this episode of Storyboard, editor speaks to Lindsay Pattison, CEO, Maxus Worldwide about gender diversity at the workplace and how to make it possible in a real way.

Storyboard: The content side of business in media industry

This week on Storyboard, watch Anant Rangaswami speaking with Unny Radhakrishnan of Maxus South Asia & Karthik Nagarajan of GroupM on the sidelines of WPP Stream held at Jaipur and spoke to them about the demand for good video content, how they measure the success of their video content and the competence of Media Agencies in understanding brands

LIME Season 8: Semi finals-IV

Watch part IV of the LIME Season 8 Semi-Finals wherein campus winners across the top business school compete with each other.

Storyboard: Women's day special

Watch the interview of Senthil Kumar, CCO at JWT India, Arun Iyer, CCO at Lowe Lintas and Sukesh Nayak, ECD at Ogilvy Mumbai to CNBC-TV18‘s Anant Rangaswami where they spoke about the way women are portrayed in advertising in India today.

Storyboard: Samsung's latest ad created world record

Storyboard Editor Anant Rangaswami speak to Ranjivjit Singh, Chief Marketing Officer at Samsung India and Sagar Mahabaleshwarkar, Chief Creative Officer, at Cheil India about the thought that went behind Samsung Service campaign and what made it such a huge hit.

Watch Semi Finals-II of LIME8

Watch semi-final round II of LIME Seasson 8. 15 teams have been short-listed from India's top business school and three of these teams get a chance to fight for a spot in the finals.

Storyboard: The creation of Wunderman story

This week on storyboard, Anant Rangaswami speaks to Caspar Schlickum, CEO of Wunderman Asia Pacific on data driven and technology enabled opportunities for marketers. He also caught up with Lakshmanan Narayan, CEO & Co- founder of Unmetric and spoke to him about the social media analytics landscape and challenges faced by a marketer today

Storyboard: Alarm bajne se pehle Jaago Re!

Storyboard Editor Anant Rangaswami speaks to Sushant Dash, Regional President, Tata Global Beverages India on the launch on Jaago re 2.0; to CVL Srinivas, CEO, GroupM South Asia about their recently released GroupM AdEx Biannual Report; and on Noticeboard, watch Augen Vital Kapsel hits a bulls eye with their new commercial.

Storyboard: Motorola plans to up their game with Moto Z

In this episode of ‘Storyboard‘, Storyboard Editor Anant Rangaswami caught up with Jan Huckfeldt, Vice President, Global Marketing & Communications at Lenovo MBG and Motorola Mobility and discussed about the launch of the new Moto Z and Moto Z Play, their unique new features and their marketing strategy.

Storyboard in conversation with JWT's Matt Eastwood

Watch JWT‘s Matt Eastwood and Senthil Kumar in conversation with CNBC-TV18‘s Anant Rangaswami on Storyboard where the spoke about the road ahead for the agency.

Storyboard: In conversation with Sir Martin Sorrell

Shereen Bhan, Managing Editor of CNBC-TV18 catches up with Sir Martin Sorrell, CEO of WPP at the World Economic Forum held in Davos and Mark Earls, HERDmeister – Author & Consultant, speaks to Storyboard‘s Editor, Anant Rangaswami about planning as a discipline, his concept of targeting the herds and the potential that India as a country holds.

Watch: Storyboard in conversation with AkzoNobel's Jeremy Rowe

Storyboard's Editor Anant Rangaswami is in conversation with Jeremy Rowe, MD–South East & South Asia, Middle East at AkzoNobel Decorative Paints. Rowe spoke about their colour future study and how it's an important marketing tool.

Storyboard talks to Nestle about new realities of brand building

Storyboard Editor Anant Rangaswami spoke to Chandrasekar Radhakrishnan, Senior Vice President & Head of Communications and E-Commerce at Nestle India about the new realities of brand building, the Maggie crises and building brands with purpose.

Storyboard: Royal Enfield success story

Storyboard Editor Anant Rangaswami spoke to Rudratej Singh, President, Royal Enfield about how does Royal Enfield manage to maintain share of voice in spite of being a zero GRP brand. Also watch bunch of delightful commercials that have left us charmed this festive season.

Storyboard: Mindshare wins agency of the year at Emvies 2016

This week on Storyboard, watch the full coverage of the Emvies 2016 where Mindshare won the agency of the year award, second time in a row and Hindustan Unilever Limited won the client of the year.

Storyboard: All that's making news in advertising world

Storyboard Editor Anant Rangaswami caught up with Bharat Puri, MD at Pidilite and Piyush Pandey, Executive Chairman and Creative Director at Ogilvy and Mather India and South Asia where they spoke about Dr Fixit‘s latest campaign.

Storyboard discusses success measures with Kotak Bank

Storyboard Editor, Anant Rangaswami speaks to Karthi Marshan, Head of Marketing at Kotak Mahindra Bank about their new campaign of Kona Kona Kotak. Also watch Amul, who has associated itself with the Indian olympic contingent yet again.

Watch Storyboard to know the state of Indian advertising

Storyboard Editor, Anant Rangaswami speaks to Srinivasan K Swamy, CMD of RK Swamy BBDO -- who received the AAAI Lifetime Achievement Award -- about state of the Indian advertising today. He also spoke with Anil Ramchandran, Head-Marketing & Communication at IndusInd Bank about what makes IndusInd Bank innovate.

Storyboard discusses change at the top of Ogilvy & Mather

This week Anant Rangaswami, Editor of Storyboard speaks with John Seifert, CEO-Worldwide, Miles Young, Chairman-Worldwide and Piyush Pandey, Executive Chairman & NCD at Ogilvy & Mather. They discuss the change at the very top of Ogilvy & Mather.

Why brands prefer consumer reach over loyalty: Experts

In this episode of Storyboard, Josep Montserrat, CEO-Global at Kantar Worldpanel and K Ramakrishnan, Country Head at IMRB Kantar Worldpanel shared their views with CNBC-TV18‘s Anant Rangaswami on what is happening to the consumer globally and why reach is getting more important than loyalty.

Storyboard: Here's Maruti's new campaign on road safety

Take a look at how Maruti Suzuki is highlighting the importance of road safety in their campaign.