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  • Storyboard interacts with Mastercard's Raja Rajamannar Apr 18, 2015 04:48 PM IST

    Storyboard interacts with Mastercard's Raja Rajamannar

    It has been 17 years since Mastercard first released its tag line "There are some things money can't buy, for everything else, there is Mastercard." The aim now is to evolve this hugely popular campaign into a comprehensive marketing plan and also develop a B2C communication strategy.

  • Storyboard: APACD launches India Chapter Apr 11, 2015 11:21 AM IST

    Storyboard: APACD launches India Chapter

    Asia Pacific Association of Communication Directors or APACD, a leading global network of Chief Communications officers, launched its India chapter in March. Storyboard‘s Editor Anant Rangaswami moderated the session at the launch on the strategic role of communications for organisational success and impact of communications on business.

  • Biz of advertising is a big concern today: Sir John Hegarty Mar 24, 2015 04:05 PM IST

    Biz of advertising is a big concern today: Sir John Hegarty

    Storyboard's Anant Rangaswami spoke to Sir John Hegarty, Co-Founder of BBH. Sir Hegarty was in India to attend a conference on creativity.

  • Exclusive chat with Havas Chairman & CEO, Yannick Bollore Mar 21, 2015 05:39 PM IST

    Exclusive chat with Havas Chairman & CEO, Yannick Bollore

    Havas's chairman and CEO, Yannick Bolore was in the country recently. Storyboard's Editor, Anant Rangaswami caught up with him to understand the communication holding company's 'Together' strategy, how it helps its clients and the challenges in managing procurement costs.

  • Storyboard in conversation with GREY's T Myhren & S Nair Mar 14, 2015 03:42 PM IST

    Storyboard in conversation with GREY's T Myhren & S Nair

    Watch the interview of GREY Group's Chief Creative Officer Tor Myhren, and Global Strategic Planning Director Suresh Nair with Storyboard's Anant Rangaswami.

  • Storyboard: Goa Fest to be held from April 9 to 11 2015 Mar 07, 2015 07:45 PM IST

    Storyboard: Goa Fest to be held from April 9 to 11 2015

    The 10th edition of the Indian advertising industry's annual event Goa Fest will take place from April 9 to 11. However there is uncertainty around the creative Abbys. Storyboard editor Anant Rangaswami spoke with the advertising club's President to understand what they are doing to address the concerns.

  • Draft FCB Ulka gets a new CCO Feb 21, 2015 12:44 PM IST

    Draft FCB Ulka gets a new CCO

    Draft FCB Ulka got a new Chief Creative Officer. Havas Worldwide's Former Managing Partner and CCO for India, Satbir Singh took charge of the agency this month. Anant Rangaswami, Editor of Storyboard talks to Satbir Singh on what he has to say about his priorities for the agency in the first year of joining.

  • Indian biz fantastic; one of APAC's pillar: DHL Jan 24, 2015 05:08 PM IST

    Indian biz fantastic; one of APAC's pillar: DHL

    The e-commerce boom in India has led to logistic companies making significant changes in their business models.Storyboard‘s editor Anant Rangaswami spoke with DHL's APAC CEO Jerry Hsu to understand how the wordl‘s largest logistics company is coping with that change.

  • Storyboard: Changes in JWT‘s management Jan 23, 2015 07:12 PM IST

    Storyboard: Changes in JWT‘s management

    Storyboard takes a look at the leadership changes at one of India‘s biggest advertising agencies JWT. Storyboard Editor Anant Rangaswami spoke with Colvyn Harris as well as Gustavo Martinez on the implications of new changes in the agency.

  • Storyboard: Best Ads of 2014 Jan 10, 2015 02:50 PM IST

    Storyboard: Best Ads of 2014

    Storyboard's Editor Anant Rangaswami discusses the best advertisements of 2014 with Rajiv Rao, NCD of Ogilvy India and Arun Iyer, NCD of Lowe Lintas.

  • Storyboard in conversation with Mainardo de Nardis Dec 01, 2014 08:36 AM IST

    Storyboard in conversation with Mainardo de Nardis

    OMD worldwide CEO, Mainardo de Nardis was in the country recently. He spoke with storyboard editor, Anant Rangaswami on his 5 year plan for the agency, harnessing big data for better consumer targeting and why creative agencies are no longer the sole creators of content.

  • Amul to celebrate Nov 26 as National Milk Day Nov 22, 2014 04:09 PM IST

    Amul to celebrate Nov 26 as National Milk Day

    Storyboard's Editor Anant Rangaswami caught up with RS Sodhi, MD, Gujarat Cooperative Milk Marketing Federation (GCMMF) to understand Amul is celebrating the birthday of Dr. Verghese Kurien as National Milk Day.

  • Storyboard: In conversation with JWT's Matt Eastwood Nov 08, 2014 10:00 AM IST

    Storyboard: In conversation with JWT's Matt Eastwood

    Nearly 4 months after taking the top job at JWT as Worldwide Chief Creative Officer, Matt Eastwood, spent nearly a week at the agency's India office. Storyboard editor Anant Rangaswami caught up with him to understand the importance of buillding brand experiences and the pressures of creating shareable and viral content.

  • Storyboard: Journey of L&K Saatchi & Saatchi Oct 18, 2014 09:32 AM IST

    Storyboard: Journey of L&K Saatchi & Saatchi

    It's been nearly 9 months since Publicis owned Saatchi & Saatchi acquired a majority stake in Law & Kenneth, rebranding the agency as L&K Saatchi & Saatchi. How has the journey been so far? Storyboard editor, Anant Rangaswami, caught up with Saatchi & Saatchi's Worldwide CEO, Kevin Roberts for answer.

  • Storyboard: Havas Media's Vishnu Mohan on collaboration Oct 11, 2014 01:19 PM IST

    Storyboard: Havas Media's Vishnu Mohan on collaboration

    Storyboard had an exclusive chat with Havas Media's APAC CEO, Vishnu Mohan. He was in India recently and spoke to Storyboard's Editor, Anant Rangaswami on Havas's new approach to better collaboration called Togetherness, how agency remuneration models are changing and what the key growth drivers in digital will be.

  • Checkout why Indian Readership Survey is still in mess Aug 30, 2014 02:35 PM IST

    Checkout why Indian Readership Survey is still in mess

    After suspension of nearly 7 months, the Media Research User's Council (MRUC) announced last week that the voluntary abeyance on the 2013 Indian Readership Survey has been lifted. Released in January, IRS 2013 had drawn criticism from various print media groups for alleged anomalies in the data.

  • Find out where Indian brands stand according to WPPs BrandZ Aug 21, 2014 10:04 PM IST

    Find out where Indian brands stand according to WPPs BrandZ

    BrandZ, a brand valuation study on Tuesday was introduced in India. However, how does the Indian study compare with the Chinese and Latin American rankings, and where do Indian brands stand on a global stage? Anant Rangaswami interviewed David Roth, who leads WPP's retail practice and contributed to the study for the answers.

  • Great brands breed success: Martin Sorrell Aug 21, 2014 07:24 PM IST

    Great brands breed success: Martin Sorrell

    Watch the interview of Martin Sorrell, CEO WPP with Anant Rangaswami on CNBC-TV18, in which he spoke about importance of investing in brands.

  • Martin Sorrell on Sochi Olympics, prospects for 2014 & more Feb 25, 2014 09:20 PM IST

    Martin Sorrell on Sochi Olympics, prospects for 2014 & more

    The most influential individual in the global media and advertising space is back. This month, Sir Martin Sorrell, CEO of WPP talks to CNBC-TV18's Anant Rangaswami about the sentiment of the hour, prospects for 2014, a verdict on the Sochi Olympics, the Indian audience measurement conundrum, and the Comcast-TWC merger.

  • TAM is not a political cricket ball: Kantar Jan 24, 2014 05:33 PM IST

    TAM is not a political cricket ball: Kantar

    Eric Salama, CEO of Kantar Group in conversation with Anant Rangaswami talks about new TV ratings agency guidelines.

  • STAR India rebrands STAR Sports Nov 12, 2013 02:34 PM IST

    STAR India rebrands STAR Sports

    STAR India rebrands STAR Sports

  • Publicis aims for top spot; acquires Beehive Communications Oct 26, 2013 04:51 PM IST

    Publicis aims for top spot; acquires Beehive Communications

    Publicis says that Beehive, whose revenues we estimate to be over Rs 40 crore and could be valued at 4 times that, will help it rise to the top of Indian advertising.

  • How to make LinkedIn work for you? Oct 05, 2013 12:56 PM IST

    How to make LinkedIn work for you?

    With over 20 million users, India is now the second largest market for the professional networking site, LinkedIn.

  • How can print successfully integrate with digital media? Sep 25, 2013 04:26 PM IST

    How can print successfully integrate with digital media?

    This week Storyboard interviews journalist and author Vanita Kohli Khandekar, who launched the fourth edition of her book, The Indian Media Business. The book gives you a detailed analysis, perspective and information on all segments of the media industry. But, we have decided to focus on print.

  • Storyboard: Will BARC meet TV industry's expectations? Aug 26, 2013 10:01 AM IST

    Storyboard: Will BARC meet TV industry's expectations?

    The good news is that it looks like BARC will be able to meet the set timeline. But will it meet the industry's expectations? Storyboard editor Anant Rangaswami discusses this with BARC's Partho Dasgupta, Colors' Raj Nayak and Lodestar UM's Nandini Dias.

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