It has been 17 years since Mastercard first released its tag line "There are some things money can't buy, for everything else, there is Mastercard." The aim now is to evolve this hugely popular campaign into a comprehensive marketing plan and also develop a B2C communication strategy.
Asia Pacific Association of Communication Directors or APACD, a leading global network of Chief Communications officers, launched its India chapter in March. Storyboard‘s Editor Anant Rangaswami moderated the session at the launch on the strategic role of communications for organisational success and impact of communications on business.
Storyboard's Anant Rangaswami spoke to Sir John Hegarty, Co-Founder of BBH. Sir Hegarty was in India to attend a conference on creativity.
Havas's chairman and CEO, Yannick Bolore was in the country recently. Storyboard's Editor, Anant Rangaswami caught up with him to understand the communication holding company's 'Together' strategy, how it helps its clients and the challenges in managing procurement costs.
Watch the interview of GREY Group's Chief Creative Officer Tor Myhren, and Global Strategic Planning Director Suresh Nair with Storyboard's Anant Rangaswami.
The 10th edition of the Indian advertising industry's annual event Goa Fest will take place from April 9 to 11. However there is uncertainty around the creative Abbys. Storyboard editor Anant Rangaswami spoke with the advertising club's President to understand what they are doing to address the concerns.
Draft FCB Ulka got a new Chief Creative Officer. Havas Worldwide's Former Managing Partner and CCO for India, Satbir Singh took charge of the agency this month. Anant Rangaswami, Editor of Storyboard talks to Satbir Singh on what he has to say about his priorities for the agency in the first year of joining.
The e-commerce boom in India has led to logistic companies making significant changes in their business models.Storyboard‘s editor Anant Rangaswami spoke with DHL's APAC CEO Jerry Hsu to understand how the wordl‘s largest logistics company is coping with that change.
Storyboard takes a look at the leadership changes at one of India‘s biggest advertising agencies JWT. Storyboard Editor Anant Rangaswami spoke with Colvyn Harris as well as Gustavo Martinez on the implications of new changes in the agency.
Storyboard's Editor Anant Rangaswami discusses the best advertisements of 2014 with Rajiv Rao, NCD of Ogilvy India and Arun Iyer, NCD of Lowe Lintas.
OMD worldwide CEO, Mainardo de Nardis was in the country recently. He spoke with storyboard editor, Anant Rangaswami on his 5 year plan for the agency, harnessing big data for better consumer targeting and why creative agencies are no longer the sole creators of content.
Storyboard's Editor Anant Rangaswami caught up with RS Sodhi, MD, Gujarat Cooperative Milk Marketing Federation (GCMMF) to understand Amul is celebrating the birthday of Dr. Verghese Kurien as National Milk Day.
Nearly 4 months after taking the top job at JWT as Worldwide Chief Creative Officer, Matt Eastwood, spent nearly a week at the agency's India office. Storyboard editor Anant Rangaswami caught up with him to understand the importance of buillding brand experiences and the pressures of creating shareable and viral content.
It's been nearly 9 months since Publicis owned Saatchi & Saatchi acquired a majority stake in Law & Kenneth, rebranding the agency as L&K Saatchi & Saatchi. How has the journey been so far? Storyboard editor, Anant Rangaswami, caught up with Saatchi & Saatchi's Worldwide CEO, Kevin Roberts for answer.
Storyboard had an exclusive chat with Havas Media's APAC CEO, Vishnu Mohan. He was in India recently and spoke to Storyboard's Editor, Anant Rangaswami on Havas's new approach to better collaboration called Togetherness, how agency remuneration models are changing and what the key growth drivers in digital will be.
After suspension of nearly 7 months, the Media Research User's Council (MRUC) announced last week that the voluntary abeyance on the 2013 Indian Readership Survey has been lifted. Released in January, IRS 2013 had drawn criticism from various print media groups for alleged anomalies in the data.
BrandZ, a brand valuation study on Tuesday was introduced in India. However, how does the Indian study compare with the Chinese and Latin American rankings, and where do Indian brands stand on a global stage? Anant Rangaswami interviewed David Roth, who leads WPP's retail practice and contributed to the study for the answers.
Watch the interview of Martin Sorrell, CEO WPP with Anant Rangaswami on CNBC-TV18, in which he spoke about importance of investing in brands.
The most influential individual in the global media and advertising space is back. This month, Sir Martin Sorrell, CEO of WPP talks to CNBC-TV18's Anant Rangaswami about the sentiment of the hour, prospects for 2014, a verdict on the Sochi Olympics, the Indian audience measurement conundrum, and the Comcast-TWC merger.
Eric Salama, CEO of Kantar Group in conversation with Anant Rangaswami talks about new TV ratings agency guidelines.
STAR India rebrands STAR Sports
Publicis says that Beehive, whose revenues we estimate to be over Rs 40 crore and could be valued at 4 times that, will help it rise to the top of Indian advertising.
With over 20 million users, India is now the second largest market for the professional networking site, LinkedIn.
This week Storyboard interviews journalist and author Vanita Kohli Khandekar, who launched the fourth edition of her book, The Indian Media Business. The book gives you a detailed analysis, perspective and information on all segments of the media industry. But, we have decided to focus on print.
The good news is that it looks like BARC will be able to meet the set timeline. But will it meet the industry's expectations? Storyboard editor Anant Rangaswami discusses this with BARC's Partho Dasgupta, Colors' Raj Nayak and Lodestar UM's Nandini Dias.