anant rangaswami
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  • Matt Harrington on how brands can use social media better Aug 08, 2013 12:21 PM IST

    Matt Harrington on how brands can use social media better

    In a freewheeling conversation with Storyboard editor Anant Rangaswami, among other things Matt spoke about how social media affects the PR function.

  • Will focus more on humanising news: Shereen Bhan Jul 13, 2013 02:47 PM IST

    Will focus more on humanising news: Shereen Bhan

    CNBC-TV18's Shereen Bhan says the biggest challenge of television and the current environment is that market is entering into a space which is extremely commoditised.

  • Google India betting on mobile platforms to drive growth Jun 26, 2013 01:27 PM IST

    Google India betting on mobile platforms to drive growth

    Google India managing director Rajan Anandan speaks to Storyboard editor Anant Rangaswami and Firstpost's CEO, Durga Raghunath on the company's big plans on mobile as their key growth driver.

  • TAM in turbulent phase; 3 channels unsubscribe service Jun 15, 2013 02:18 PM IST

    TAM in turbulent phase; 3 channels unsubscribe service

    Turbulent times for Television viewership Measurement agency (TAM) - yet again. This time it looks like the situation is snowballing into a major crisis. Last week, three broadcasters-Multi Screen Media, Times Television Network and NDTV unsubscribed to TAM's viewership data on alleged unfair trade practices.

  • Bobby Pawar to bring more star power at Publicis Jun 04, 2013 05:13 PM IST

    Bobby Pawar to bring more star power at Publicis

    Bobby Pawar, Partha Sinha and Ambika Srivastava the three heavyweights in the advertising industry have a new home and that is the Publicis Group.

  • Nick Blunden: Impact of digital media on advertising Jun 04, 2013 04:37 PM IST

    Nick Blunden: Impact of digital media on advertising

    Nick Blunden, global digital publisher, The Economist spoke about the constant evolution of advertising due to rapid developments in digital media and used several case studies to illustrate his point.

  • Rob Norman talks about changing media consumption habits May 25, 2013 04:12 PM IST

    Rob Norman talks about changing media consumption habits

    WPP owned agency GroupM's Chief Digital Officer, Rob Norman tells Story board editor Anant Rangaswami about how sites like YouTube are already whetting the appetitel of viewers and how media agencies are equipping themselves for these changes.

  • Find out why Pond's BB Cream ad is on Noticeboard May 11, 2013 01:55 PM IST

    Find out why Pond's BB Cream ad is on Noticeboard

    Last Sunday, readers of the TOI were greeted by a full page ad for Hindustan Unilever's latest product, the BB cream. But, what caught eye were the various typos, formatting inconsistencies and spelling errors, making this an unintentionally hilarious example of everything an advertisement should not be.

  • MEC's Stephen Li on how data analytics changes media plans May 11, 2013 01:50 PM IST

    MEC's Stephen Li on how data analytics changes media plans

    MEC Asia Pacific CEO Stephen Li was in Mumbai last week and Storyboard editor Anant Rangaswami caught up with him to understand the role of data in today's world, and decode the evolution of the media agency.

  • Storyboard: Plagiarism, scam-advertising dull Abbys' sheen Apr 27, 2013 02:45 PM IST

    Storyboard: Plagiarism, scam-advertising dull Abbys' sheen

    Welcome to CNBC-TV18's Storyboard. In this edition, CNBC-TV18's Animesh Das examines the impact of the Abbys' super jury to dismiss all complaints and restore the advertising awards that were previously withdrawn.

  • Is IPL losing its premium tag? Mar 23, 2013 05:06 PM IST

    Is IPL losing its premium tag?

    On Storyboard: Countdown to IPL 6 begins, but are brands buying, magazines still not sold on the revamped IRS, GroupM's Dominic Proctor remains bullish about India and Why Mahindra's new 'Ask' movement caught our eye.

  • Marketer's new trend, advertising with entertainment Mar 16, 2013 04:21 PM IST

    Marketer's new trend, advertising with entertainment

    The role of the marketer is now changing in India. The predictable money is still going towards the marketing tasks, but there are challenges. According to the Storyboard‘s editor, Anant Rangaswami, this is just a beginning of a very exciting journey, but the consensus says that it is a little bit in the future.

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