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  • Budweiser treads carefully in updated 9/11 commercial Sep 11, 2021 07:11 PM IST

    Budweiser treads carefully in updated 9/11 commercial

    On Saturday, during a break in an afternoon football game, Budweiser will mark the 20th anniversary of the Sept. 11 terrorist attacks with a commercial showing a team of Clydesdale horses pulling a red Budweiser-branded wagon across the Brooklyn Bridge and down a cobblestone street of lower Manhattan. In the final image, the horses, standing on the grass of Liberty State Park in Jersey City, New Jersey, lower their heads before the city skyline, where the Tribute in Light installation is visible against the twilight sky.

  • Burger King urges customers to 'order from McDonald’s' Nov 02, 2020 08:34 PM IST

    Burger King urges customers to 'order from McDonald’s'

    Burger King explains how the pandemic and the subsequent lockdown has wrecked businesses, including those in the hospitality sector.

  • India's World Cup loss puts a break on ad rate hikes for ICC finals Jul 11, 2019 09:00 PM IST

    India's World Cup loss puts a break on ad rate hikes for ICC finals

    With India still in the game last week, the ad rates for the remaining five to ten percent inventory had gone as high as Rs 25- Rs 35 lakh

  • 58% ads target women exclusively, 35% target both genders: Kantar report Mar 14, 2019 04:50 PM IST

    58% ads target women exclusively, 35% target both genders: Kantar report

    The AdReaction report noted that 58 percent ads on air target women exclusively, and only 35 percent are targeted towards both genders.

  • Comment | Code of conduct cannot put the Social Media genie in the bottle Mar 12, 2019 12:00 PM IST

    Comment | Code of conduct cannot put the Social Media genie in the bottle

    Advertisements on social media need to be defined properly. Will promotions by Bollywood celebrities and social media influencers be classified as advertisements?

  • Advertisement spend to grow by 14% to Rs 80,678 crore this year Feb 12, 2019 04:40 PM IST

    Advertisement spend to grow by 14% to Rs 80,678 crore this year

    India will be the 10th largest market in ad spends and third highest contributor to the incremental ad spends, only behind China and USA and the tenth fastest growing country with respect to ad spends across the globe.

  • 3 Point Analysis | Print media companies record muted Q3 Feb 08, 2019 04:19 PM IST

    3 Point Analysis | Print media companies record muted Q3

    Sakshi Batra does a 3 point analysis of the Q3 results and shares an outlook.

  • What advertising revenue tells us about the newspaper industry Jul 31, 2018 03:13 PM IST

    What advertising revenue tells us about the newspaper industry

    As the literacy rate picks up in parts of the Indian heartland, newspapers are at the vanguard of creating an informed populace.

  • Flipkart aims to increase digital advertising revenues, compete with Google, Facebook Jul 11, 2018 05:38 PM IST

    Flipkart aims to increase digital advertising revenues, compete with Google, Facebook

    Flipkart plans to attract advertisers from banking and financial services since these are areas where the company does not have a very strong presence.

  • Govt clarifies on GST on newspaper ad space sale Aug 24, 2017 09:05 AM IST

    Govt clarifies on GST on newspaper ad space sale

    GST of 5 per cent will be levied if the advertisement agency works on principal to principal basis -- buys space from the newspaper and sells such space for advertisement to clients on its own account, a finance ministry statement said.

  • Chinese Audi advertisement compares used cars to women, draws ire Jul 20, 2017 11:26 AM IST

    Chinese Audi advertisement compares used cars to women, draws ire

    The netizens flooded Weibo, a Twitter-like platform in China, with criticism and disapproval of the sexist ad

  • Recover Rs 97 crore from AAP in 30 days for advertisements: Lt Governor tells Chief Secretary Mar 29, 2017 08:28 PM IST

    Recover Rs 97 crore from AAP in 30 days for advertisements: Lt Governor tells Chief Secretary

    In a setback to the Kejriwal dispensation, Lt Governor Anil Baijal has directed that Rs 97 crore be recoverd from AAP that was allegedly "splurged" by the city government on advertisements in violation of the Supreme Court guidelines.

  • 1001 Startup Ideas - Social Media ads based on real time data Mar 14, 2017 10:33 AM IST

    1001 Startup Ideas - Social Media ads based on real time data

    This week's 1001 Startup Idea is to create a business that will use the real-time data to relay advertisements across social media channels. This company will provide a social media management tool and a platform which can be used to manage social media advertisement.

  • Sebi allows celebrity endorsements in MFs; issues new ad code Jan 15, 2017 10:34 AM IST

    Sebi allows celebrity endorsements in MFs; issues new ad code

    To increase awareness of mutual funds as a financial product, Sebi today allowed celebrities to endorse the instrument at industry level and issued new advertising code that will require fund houses to communicate in a simple manner with the public.

  • Filed DRHP for Radio City: Jagran Prakashan Jan 06, 2017 11:18 AM IST

    Filed DRHP for Radio City: Jagran Prakashan

    Jagran Prakashan's board has approved a buyback of 4.74 percent equity shares at Rs 195. In an interview to CNBC-TV18, RK Agarwal, CFO of Jagran Prakashan said that the company did not declare a dividend this year.

  • Sales will normalise by end of Q3, says Adi Godrej Dec 07, 2016 01:31 PM IST

    Sales will normalise by end of Q3, says Adi Godrej

    Sales impacted due to demonetisation will normalise by the end of this quarter, says Adi Godrej, Chairman of Godrej Group. No de-growth is expected in Q3 or Q4 of the current fiscal.

  • Clinton, Trump launch aggresive ad campaigns ahead of vote Nov 02, 2016 11:26 AM IST

    Clinton, Trump launch aggresive ad campaigns ahead of vote

    The advertisement blitz came as the Clinton campaign battles to contain the fallout from her latest brush with the FBI after the investigating agency revived questions about her use of a private email server as secretary of state.

  • Ad spends on mobile media to reach Rs 4,200 cr by year-end Oct 07, 2016 09:18 PM IST

    Ad spends on mobile media to reach Rs 4,200 cr by year-end

    "While spends are increasing, organisations are still evolving in terms of familiarity with mobile marketing, with lack of expertise, best practices and understanding of ROI from the medium being the top reasons for impediment of growing further budgets on mobile," a report said.

  • How startups can use blogs to increase customer engagement Jul 14, 2016 11:35 AM IST

    How startups can use blogs to increase customer engagement

    Gone are the days when online portals sought customers‘ attention with the same cold, harsh spiel that sounds more like an advertisement rather than a conversation.

  • New law for celebs endorsing unverified products soon May 17, 2016 06:02 PM IST

    New law for celebs endorsing unverified products soon

    The Centre is working on a new legislation to replace the existing Consumer Protection Act, which will have penal provisions of Rs 50 lakh and five year imprisonment for celebrities promoting sale of items without verifying the quality, Union Minister Ramvilas Paswan said

  • Sports remains our biggest focus area: Sony Apr 08, 2016 08:48 AM IST

    Sports remains our biggest focus area: Sony

    "Sports is the biggest focus for us," Sony Pictures Network India Executive VP and Business Head (Sports) Prasana Krishnan told PTI.

  • TRAI's advertisement cap of 12-mins not justified: Sun Group Mar 31, 2016 10:38 AM IST

    TRAI's advertisement cap of 12-mins not justified: Sun Group

    Expect advertisement revenue, which was impacted due to Chennai floods, to bounce back from hereon, says SL Narayanan, CFO of Sun Group.

  • TheGoodDeal.in Associates with Amit Tandon: The Charity Nexus Oct 19, 2015 03:10 PM IST

    TheGoodDeal.in Associates with Amit Tandon: The Charity Nexus

  • Strong earnings, diversification makes Zee, AIA attractive Sep 03, 2015 10:07 AM IST

    Strong earnings, diversification makes Zee, AIA attractive

    CNBC-TV18 brings you the A-List comprising of fundamentally strong companies. Zee Entertainment and AIA Engineering are the top picks for the day.

  • Good time to invest in banks; govt steps to aid metal: Pros Aug 21, 2015 12:08 PM IST

    Good time to invest in banks; govt steps to aid metal: Pros

    In an interview with CNBC-TV18, Tirthankar Patnaik, India Strategist at Mizuho Bank says government steps, like hiking import duty, will benefit the metal industry.

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