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    HomeNewsOpinionMarketing Musings | Catching eyeballs: From television to digital

    Marketing Musings | Catching eyeballs: From television to digital

    Digital is vital for creating awareness but for long term sustainable branding, television is still the primary medium to choose for companies

    Sandip Ghose
    March 20, 2024 / 09:19 IST
    Marketing Musings | Catching eyeballs: From television to digital

    Digital marketing and advertising democratises the market place but buyers are fragmented unlike in the past.

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