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    HomeNewsOpinionMarket Musings: Why do some iconic brands thrive and yet some fall by the wayside?

    Market Musings: Why do some iconic brands thrive and yet some fall by the wayside?

    They carry forward the heritage that made them famous but also keep up with the times so that the brand stays relevant for contemporary generations

    Sandip Ghose
    September 20, 2023 / 08:37 IST
    How does one manage to create modern brand icons?
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