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Bengaluru Metro Rail Corporation Ltd has started the tender process for advertisements on selected piers and portals across five corridors

Elon Musk roasts Jaguar over new logo in colourful rebrand video. Luxury carmaker responds

In response to questions about Jaguar's iconic teeth-baring big cat logo, the British carmaker explained: 'It has been reimagined.'

'Brilliant' Norway Tourism ad on Oslo is winning hearts in India. Ambassador May-Elin Stener reacts

The 1.46-minute video shows a resident of Oslo, named Halfdan, listing his complaints about the city. But his complaints would make any other person, especially those living in crowded cities, want to be in Oslo.

US in antitrust trial accuses Google of illegal methods to push up ad prices

Google’s advertising business has been criticized by advertisers and website publishers for a lack of transparency, with both accusing Google of siphoning off too much revenue.

Social media influencers must use words like 'paid promotion', 'ad' or 'sponsored' in endorsements: Govt

In January, the government made it mandatory for social media influencers to disclose their "material" interest in endorsing products and services and violations can attract strict legal action, including a ban on endorsements.

Google AI chatbot Bard offers inaccurate information in company ad, shares slump

The tech giant posted a short GIF video of Bard in action via Twitter, describing the chatbot as a "launchpad for curiosity" that would help simplify complex topics, but it delivered an inaccurate answer that was spotted just hours before a launch event for Bard in Paris.

China job ad sought women with 'good figure, facial features' to serve officials, slammed

The China Railway No. 3 Engineering Group, a subsidiary of China’s state rail operator, had put out the sexist job advertisement.

Netflix ad-supported plan to launch in November at $7 a month

The $6.99 cost for the "Basic with Ads" plan is $3 less than Netflix's lowest-priced tier without commercials. The new option will roll out in 12 countries including the United States, Brazil, Germany, Japan and Korea, over 10 days.

Now, Sabyasachi trolled for mangalsutra ad campaign

Sabyasachi mangalsutra ad: Sabyasachi is the latest brand in recent weeks to outrage a section of the internet over ad.

Dabur withdraws Karwa Chauth ad featuring same-sex couple amid internet backlash

Dabur has put out an “unconditional” apology and has withdrawn its latest Karwa Chauth for Fem Creme Bleach

After Hutch and Vodafone, will the pug follow Sirji now?

Over the past two decades, subscribers of the network have seen their SIM cards go from orange to pink to red and white and their brand ambassador change from a cuddly pug to a Zoozoo.

Watch: An interesting 2002 ad that links Peugeot and Ambassador

The commercial features a young man as smashes his Ambassador into walls, has an elephant sit on its hood, and smoothens out its iconic curvy shape with a saw. The end result? The Amby starts to resemble Peugeot's famous 206 model.

Facebook sidesteps ad-blocking on desktop computers

"As we offer people more powerful controls, we'll also begin showing ads on Facebook desktop for people who currently use ad blocking software," vice president of ads and business platform Andrew Bosworth said in a blog post.

Patanjali in crosshairs of ad regulator; gets one notice a day

Baba Ramdev's Patanjali Ayurved claims to be receiving one notice a day over misleading ads from ASCI.

Anything less than 35% margins in radio biz a bad sign: DB Corp

Girish Agarwaal of DB Corp hopes to sustain the 38 percent margin coming from its radio business, and that ad revenues will bounce back in the first quarter of FY17.

Demand for watches weak; sustaining 8% growth tough: Titan

S Subramanian, CFO of Titan says gold jewellery segment is doing well and foresees positive growth from hereon.

Twitter pins ad revenue hopes on new acquisition

The ads, designed to get readers to click links to download an app or go to a company's web site, failed to deliver as promised. As a result, Twitter cut ad rates, impacting quarterly revenue by USD 4 million to USD 5 million.

Exclusive preview of Lenovo's new TVC

On Noticeboard, Storyboardy is showcasing the latest TVC from Lenovo. The ad is for the Y50 laptop that is being positioned as the best PC for gaming. Here's an exclusive preview of that.

IPO ads can be innovative but risk disclosures must: Sebi

The public offer advertisements, aimed to hard-sell the initial public offerings (IPOs) and follow-on public offers (FPOs) among potential investors, typically follow similar formats containing numerous details without any usual creativity associated with other ads.

Maintain ad revenue guidance of 12% for FY14: Sun TV

SL Narayanan of Sun TV is hopeful that the company will retain 75 percent level on margins going ahead. The company posted a net profit at Rs 169 crore versus Rs 151.7 crore for the same period last year.

Falling ad prices stresses doubt over Yahoo turnaround plan

The price the company charges per ad slid 12 percent in the April to June period, six times the decline just a quarter ago - a fall that some say highlights how Yahoo has been caught unprepared for the industry shift to automated, programmatic ad buying.

See trade deficit in range of $16bn/month: Barclays Cap

Siddhartha Sanyal of Barclays Capital believes that as gold becomes less of a lucrative import, trade deficit can come in the range of USD 16 billion a month and then it might significantly fall below USD 15 billion as well.

Can front page ads guarantee attention?

The front page ad in a newspaper comes at a premium and is supposed to give guaranteed 100 percent visibility. But is it affective any more? And how should marketers and edia planners view it?

Sun TV expects Q4 ad revenue growth below 20%: CFO

SL Narayanan, Group CFO, Sun Group, says that in the fourth quarter he expects advertisement revenue growth to be below 20 percent.

No signs of slowdown; growth to continue: Godrej Consumer

Vivek Gambhir, CEO - Designate, Godrej Consumer, says in this quarter there has been an increase in ad spends because of significant amount of new launches.