Karnataka partners with Walmart Vriddhi to boost SHGs' digital marketing, online sales

The MoU - an initiative of Skill Development and Medical Education Minister Sharanaprakash Patil and Chief Secretary Shalini Rajneesh - was signed by NLM Director R Snehal and Parul Soni and Santosh Wagh from Walmart Vriddhi in Bengaluru on Tuesday.

In a major boost to women-led self-help groups (SHGs) across Karnataka, the National Livelihood Mission (NLM) under Department of Skill Development, Entrepreneurship and Livelihood has partnered with Walmart Vriddhi to strengthen SHGs' digital marketing and online sales capabilities.

Under this three-year collaboration, Walmart Vriddhi - through its program partner, Ideas to Impact Foundation - will provide free digital learning resources, business tools, and mentorship to SHGs, helping them grow, scale, and thrive in both domestic and international markets.

More than 5,000 SHGs across the state produce a variety of daily-use products. Until now, most sales were limited to periodic government-organised fairs. With the Walmart Vriddhi partnership, SHGs will receive training in digital literacy, e-commerce, and marketing, eventually allowing them to sell directly through Flipkart, a Walmart-owned online platform.

The MoU - an initiative of Skill Development and Medical Education Minister Sharanaprakash Patil and Chief Secretary Shalini Rajneesh - was signed by NLM Director R Snehal and Parul Soni and Santosh Wagh from Walmart Vriddhi in Bengaluru on Tuesday.

"This initiative has great potential to transform the SHG ecosystem," said Patil. "It will open new markets and create better income opportunities for thousands of women. Earlier, SHGs lacked digital marketing skills. With Walmart Vriddhi's support, we can expect their products to reach a wider audience and earn fair value."

Rajneesh said that the move would give global visibility to Karnataka's SHG products. "Until now, their products were sold only during departmental events twice a year. With this partnership, SHGs can sell throughout the year. We had local talent; what we needed was external expertise like Walmart Vriddhi to take them global."

The chief secretary also announced plans to set up an exclusive SHG products centre at Kempegowda International Airport, strategically located in a high footfall area to attract both domestic and international travellers.