Moneycontrol PRO
Upcoming Event:Attend Algo Convention Live, 2 Days & 12+ Speakers at best offer Rs.999/-, exclusive for Moneycontrol Pro subscribers. Register now!
you are here: HomeNewsIndia

Chyawanprash to noodles: Here's what Indians have been spending on during lockdown

Companies such as Dabur India and The Himalaya Drug Co are witnessing high demand for immunity boosters like chyawanprash and honey.

August 07, 2020 / 09:18 PM IST

The outbreak of coronavirus pandemic and the resultant lockdown have altered the spending habits of Indians. Here are a few of the products consumers in the world's biggest open consumer market have been spending on:

Immunity Boosters

Consumers across the world have increased spending on immunity boosters amid the pandemic. In India, companies like Dabur India Ltd. and The Himalaya Drug Co. are witnessing massive demand for immunity booster products like chyawanprash and other supplements.

Chyawanprash sales across the industry grew 283 percent in June and branded honey rose 39 percent, according to Nielsen Holdings Plc.

Patanjali Ayurved Ltd., the company associated with celebrity yoga guru Baba Ramdev, has also reported high net sales between April and June, according to Brickwork Ratings, reported Bloomberg.


COVID-19 Vaccine

Frequently Asked Questions

View more
How does a vaccine work?

A vaccine works by mimicking a natural infection. A vaccine not only induces immune response to protect people from any future COVID-19 infection, but also helps quickly build herd immunity to put an end to the pandemic. Herd immunity occurs when a sufficient percentage of a population becomes immune to a disease, making the spread of disease from person to person unlikely. The good news is that SARS-CoV-2 virus has been fairly stable, which increases the viability of a vaccine.

How many types of vaccines are there?

There are broadly four types of vaccine — one, a vaccine based on the whole virus (this could be either inactivated, or an attenuated [weakened] virus vaccine); two, a non-replicating viral vector vaccine that uses a benign virus as vector that carries the antigen of SARS-CoV; three, nucleic-acid vaccines that have genetic material like DNA and RNA of antigens like spike protein given to a person, helping human cells decode genetic material and produce the vaccine; and four, protein subunit vaccine wherein the recombinant proteins of SARS-COV-2 along with an adjuvant (booster) is given as a vaccine.

What does it take to develop a vaccine of this kind?

Vaccine development is a long, complex process. Unlike drugs that are given to people with a diseased, vaccines are given to healthy people and also vulnerable sections such as children, pregnant women and the elderly. So rigorous tests are compulsory. History says that the fastest time it took to develop a vaccine is five years, but it usually takes double or sometimes triple that time.

View more

Track this LIVE blog for all the latest updates on the coronavirus pandemic

Comfort Foods

Sales of packaged foods have also skyrocketed since the COVID-19 outbreak in March. Consumers have been stocking up on packaged food that won’t go stale quickly. Breakfast cereals, instant noodles, rice are among the products that have witnessed the strongest growth.

Nestle India Ltd. - whose instant Maggi noodles are popular - saw revenue grow an "impressive" 10.7% in in the quarter ended March, driven by sales surges for Maggi, KitKat and Munch. In the absence of Maggi, the growing demand for noodles was capitalised by brands such as Wai Wai, Top Ramen and Knorr.

Leading food company Parle Products logged record sales of its Parle-G biscuits, preferred for mass consumption, in April and May during the lockdown. The company gained a market share of around 5 percent in the highly competitive biscuit segment, helped by Parle-G biscuits, which was proffered by the people while stocking pantry during the pandemic.

Parle-G biscuits also gained traction as it was preferred by government agencies and NGOs working to distribute food relief packages to the people during the pandemic due to its economic proposition with value package of Rs 2 besides being considered as a good source of glucose.

Digital Services

Restrictions on movement has pushed people deeper into the virtual world. In July 2019, online learning firm Byju's was valued at $5.5 billion. Unacademy, which helps prepare for competitive exams, was valued at about $200 million. Cut to July 2020, Byju’s is valued at $10.5 billion Unacademy is negotiating fundraises at a valuation of $1.2 billion. The online education sector has grown $6 billion in value, even if on paper, in barely a year.

The e-commerce sector has also seen a rapid recovery in sales numbers now exceeding pre-COVID levels. The monthly gross merchandise value (annualised) of the Amazon and Flipkart-led sector has shot up to $36.5 billion in June from $30 billion in January, according to the data sourced from a RedSeer analysis. The GMV had plunged to $3.5 billion in April following the coronavirus-led lockdown.

Click here for Moneycontrol's full coverage of the COVID-19 outbreak

Download your money calendar for 2022-23 here and keep your dates with your moneybox, investments, taxes

Moneycontrol News
first published: Aug 7, 2020 03:16 pm
ISO 27001 - BSI Assurance Mark