Entertainment 2

Aamir Khan's Thugs of Hindostan set for same-day release in India, China to avoid piracy troubles

One reason behind simultaneous release in China is to avoid piracy of the film which is a menace in the neighbouring country.

Hollywood business in India remained stagnant in 2017. Will Rampage, Avengers: Infinity War turn the tide in 2018?

Last year’s Hollywood contribution in India, Rs 801 crore, comprises around 13 per cent of total theatrical box office

Rising trend of south Indian remakes is Bollywood’s new formula for success

South Indian remakes took a big leap in Bollywood with the action genre when Aamir Khan-starrer Ghajini became a box office hit

Bollywood's Rs 100 crore club: A look at the factors that helped movies ace the elite list

About 10 films last year crossed the Rs 100 crore mark, including films like Golmaal Again, Baahubali 2: The Conclusion, Judwaa 2, Toilet Ek Prem Katha, among others.

Shahid Kapoor wins top award for Padmaavat but here's why the actor's market value is stagnant

Shahid is presently endorsing some labels like Reebok India and Homegrown footwear major Relaxo.

Bollywood earnings in second quarter may show drop of 20% against last year

According to analysts, Bollywood will bring in around Rs 750 crore to the box office in the April-June quarter as opposed to Rs 900 crore last year

After India, Hindi Medium mints gold in China with collections crossing Rs 150 crore mark

The film, which is a satirical take on the Indian education system, earned Rs 63 crore on its home turf and is now taking the Chinese box office by storm

Jacqueline Fernandez launches her own fashion label Just F

The brand is expected to launch its products in the market by second half of May with their range of offerings priced between Rs 1000 and Rs 3000

Rajinikanth's 2.0 t-shirt on sale but Indian movie makers are yet to ace the merchandise market

According to a FICCI-KPMG 2016 report, licensing and merchandising currently constitutes a minuscule portion of the revenues for films.

Brand endorsements: Indian sportswomen giving a tough fight to B-town celebs

The rising 'woman power' in Indian sports is changing the dynamics of the marketing world

Entertainment weekly: Salman convicted in blackbuck poaching case; releases see tepid response

The week's two releases saw a lukewarm response at the box office.

Here's how Salman Khan’s imprisonment will impact his film and TV projects

The release date of the Salman Khan-starrer "Race 3" is likely to be delayed as the film’s shooting is incomplete.

Why brands have shied away from Salman Khan, bringing down his brand value to 33% in 2017

Salman’s movie bank may be full but when it comes to endorsements he has a small brand portfolio as compared to stars like Amitabh Bachchan or Shah Rukh Khan.

Will regulating F&B prices impact multiplexes? Find out what theatre industry has to say

F&B segment is very large and ranges between 25-30 percent of the industry and it is more important when it comes to profits.

From merchandise to online club, Delhi Daredevils is going all out for its branding

The GMR Group-owned team is also concentrating on experience enhancement for fans, both on and off the stadium grounds

Bollywood closes first quarter with 30% rise in collections from last year

The film industry made Rs 900 crore in the first quarter against Rs 550 crore last year

A look at other opportunities that are opening up for India post success of Bollywood movies in China

According to a commerce ministry official, the department is likely to make a proposal to the ministry of external affairs to appoint Aamir as India’s brand ambassador to China

Pakistan film fest welcomes host of Indian films, invites SS Rajamouli for screening of Baahubali series

Director SS Rajamouli has been invited at the festival to screen the Baahubali series.

Robot, Baahubali are pushing visual effects to the forefront of movie making

Visual effects have become indispensable to the production cycle of feature films over the past several years.

Success of Baahubali indicates need of more mass appealing stories that resonate across borders

Baahubali took the Hollywood route of big budget franchises where the story, character and viewing experience is of paramount importance

Is Bollywood rising above dreamy locations and star power? A look at how quality content is driving success at box office

More and more film makers are concentrating on cohesive story-telling, which is taking precedence over mindless cinema

Is Rani Mukherjee's new movie 'Hichki' going to be her best comeback?

After a four year hiatus, Rani Mukherjee is back on the big screen with her latest release Hichki

Indian producers look to tame the 'Dragon'; What's making Indian films click in China?

While producers are focusing more on China, industry is contemplating on the factors that have worked in favour of the Indian films.

Bollywood innovates digital movie marketing ways, now games and chatbots used to engage audience

Although a film’s promotion budget is highest on television with 40-50 percent share, digital spend is growing significantly