Moneycontrol

Budget 2023Budget 2023

PARTNERS

  • Tata AIA Life Insurance
  • Hafele
  • Motilal Oswal
  • SMC Global Securities Limited
  • SBI Life
  • DSP Mutual Fund
Upcoming Event : LeapToUnicorn - mentoring, networking and fundraising for startups. Register now

D2C brands treble funding this year to $2 billion through 105 deals

The segment had witnessed a dip last year when it raised $735 million across 97 deals

December 08, 2021 / 11:52 AM IST
Representative image

Representative image

Direct-to-consumer (D2C) brands have nearly tripled the capital raised from investors this year, which is over $2 billion across 105 deals.

The segment had witnessed a dip last year when it raised $735 million, while in 2019 (pre-COVID), the mop-up neared $1.5 billion through 120 deals, according to data from Venture Intelligence.

Investments-in-D2C-Brands-(2019-2021)

The data shows that while the capital raised has significantly increased, the number of deals have not increased but the size has significantly grown. The top five deals of this year include Firstcry, Lenskart, Licious, Rebel Foods and MyGlamm through which MyGlamm, Licious and Rebel Foods also turned unicorns.