Ola Electric Mobility Ltd, a recently-listed e-scooter maker, on September 26 announced launch of its ‘Network Partner Program’, aimed at taking the "EV revolution further into tier-2 and tier-3 cities, including urban pockets where EV penetration still remains low".
Under this program, the company has onboarded 625 partners to expand its sales footprint across India, and Ola Electric further plans to have 1,000 partners ahead of the festive season this year. Additionally, the company announced to aggressively expand its network by onboarding 10,000 partners, across sales and service, by the end of 2025.
"The ‘Network Partner Program’ will give Ola Electric an edge over its competitors as the Program requires limited investment from the partners and can be scaled up faster as compared to the traditional dealership model in the automotive industry," said the company in a press release.
Ola Electric presently has nearly 800 company-owned stores, and with the ‘Network Partner Program’, will have nearly 1,800 sales and service touch points ahead of the upcoming festive season.
At 3:20 pm on September 26, Ola Electric shares on BSE were trading 0.6 percent higher at Rs 103.7 apiece.
Announcing the expansion, Bhavish Aggarwal, Chairman and MD, Ola Electric, said: “Our D2C model has been extremely successful in driving sustainable business growth. The Network Partner Program will further amplify the benefits of our D2C network as it requires limited capital investment from partners and can be scaled up really fast. While the company-owned stores will be the anchors of our sales and service network, this program will be instrumental in expanding the EV footprint deeper into the urban and rural markets. We will continue to expand and invest in our front-end network to accelerate EV adoption to #EndICEAge, and by the end of next year, will have 10,000 Network Partners across the country.”
Ola Electric offers an expansive S1 portfolio with six offerings across attractive price points catering to customers with different range requirements. While the premium offerings S1 Pro and S1 Air are priced at Rs 1,34,999 and Rs 1,07,499, respectively, the mass market offerings include S1 X+ priced at Rs 89,999 and S1 X portfolio (2 kWh, 3 kWh, and 4 kWh) priced at Rs 74,999, Rs 87,999, and Rs 1,01,999, respectively.
The company recently announced the launch of its Roadster motorcycle series, comprising Roadster X (2.5 kWh, 3.5 kWh, 4.5 kWh), Roadster (3.5 kWh, 4.5 kWh, 6 kWh), and Roadster Pro (8 kWh, 16 kWh). The motorcycles offer many segment-first technology and performance features, with their prices starting from Rs 74,999, Rs 1,04,999, and Rs 1,99,999, respectively.
"Through the program, Ola Electric will continue to onboard partners to drive EV adoption and provide seamless sales and after-sales experience across the country. The company will further leverage this program for sales and service of its upcoming Roadster portfolio, deepening EV penetration in the motorcycle segment across India," the company said.
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