Premji Invest, Accel, Norwest Venture-backed Amagi Media Labs files IPO papers, fresh issue size at Rs 1,020 crore

Amagi Media Labs IPO

Bengaluru-based broadcast and streaming solutions provider Amagi Media Labs, which is backed by marquee names like Premji Invest, Accel, Norwest Venture and General Atlantic, has filed draft papers with the SEBI for fund raising via initial public offering (IPO).

The IPO will be a combination of fresh issue Rs 1,020 crore worth shares, and an offer-for-sale of 3.4 crore shares by existing shareholders.

Investors like Premji Invest-backed PI Opportunities Fund, Norwest Venture Partners, Accel, Trudy Holdings, and AVP will be the selling shareholders in the offer-for-sale (OFS). Individual shareholders - Prem Gupta, Rahul Garg, Rajesh Ramaiah, Rajat Garg, and Kollengode Ramanathan Lakshminarayana - will also be offloading shares in the OFS.

Amagi Media Labs that provides end-to-end cloud-managed live and on-demand video infrastructure for TV and OTT may consider raising funds up to Rs 204 crore in pre-IPO round.

Promoters hold 31.74 percent stake in the company, and the remainder 68.26 percent shares are owned by public shareholders including above-mentioned investors.

The cloud-based SaaS technology company will spend Rs 667.2 crore of the fresh issue proceeds for investment in technology and cloud infrastructure. And the remainder funds will be used for inorganic growth and general corporate purposes.

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Amagi Media Labs served over 400 content providers, over 300 distributors and over 80 advertisers across more than 40 countries till March 2025. Its customers include global media companies such as Vevo, Lionsgate Studios, DAZN, EW Scripps, Sinclair Broadcast Group, VIZIO, Roku, The Trade Desk, JioAds and the Tennis Channel.

On the financial front, the company has posted loss of Rs 68.7 crore in the fiscal 2025, narrowing from the loss of Rs 245 crore in the previous financial year. Revenue from operations in FY25 stood at Rs 1,162.6 crore, growing 32.2 percent over Rs 879.2 crore in the previous fiscal.

Kotak Mahindra Capital Company, Goldman Sachs (India) Securities, IIFL Capital Services, and Avendus Capital are appointed as the book running lead managers for managing the Amagi Media Labs IPO.