Pronto raises $11 million from General Catalyst, Glade Brook Capital to scale 10-minute home services

Pronto raises $11 million from General Catalyst, Glade Brook Capital to scale 10-minute home services

Pronto, the Gurugram-based startup that lets users book cleaning, laundry, and home services within 10 minutes, has raised $11 million in a Series A round co-led by US investors General Catalyst and Glade Brook Capital, with continued participation from Bain Capital Ventures.

The company will use the funds to expand its shift-based home services model to Mumbai, Bengaluru, and other metros over the next 12-18 months.

Founded in 2024 by Anjali Sardana, Pronto operates as a “real-time household help platform” — offering trained, background-verified workers for everyday tasks such as cleaning, laundry, and basic cooking. The company claims to fulfil orders in under 10 minutes through a network of hyperlocal hubs.

Unlike aggregator platforms, Pronto controls the entire labour supply chain — from recruiting and training to background verification, scheduling, and performance management. “Reliability is a last-mile problem. You can’t crack it without owning the supply side end-to-end,” Sardana told Moneycontrol. “Our model guarantees predictable income for workers and consistent quality for customers — that’s what makes it scalable.”

Pronto had, in May, raised $2 million from Bain Capital at a valuation of $12.5 million, as investor interest in vertical quick commerce segments like fashion, baby care, etc., has been on the rise.

Currently operating in Gurugram with six hubs and two training centres, Pronto processes 1,000–2,000 orders a day and has an annual revenue run rate of $750,000–$1.5 million. The company plans to onboard 10,000 more workers over the next year and a half while setting up micro-hubs in new cities to maintain sub-10-minute fulfilment times.

This comes amid a surge of activity in quick commerce home services. Over the past year, startups like Pronto, Lightspeed-backed Snabbit, and Bengaluru-based Pync have launched instant household services, drawing strong investor interest. Even incumbents such as Urban Company have entered the fray with offerings like InstaHelp.

Sardana is, however, unfazed by competition. “The market is almost entirely greenfield — fewer than 15,000 people in India use organised home-help services on a given day. Our current focus is on category creation,” she said.

Neeraj Arora, Managing Director at General Catalyst, said: "Pronto is creating something novel for India: an infrastructure layer for domestic help that brings structure to traditionally informal.”

“Pronto’s execution across product and growth is exceptional,” said Paul Hudson, Founder & CIO at Glade Brook Capital. “Anjali and the Pronto team are building stakeholder trust and customer delight through operational excellence and speed.

While still nascent, the quick commerce home services segment is shaping up to be the next big urban convenience play. With deep-pocketed investors circling and incumbents sharpening their game, the race is now to prove that fixing a tap or finding a cleaner in minutes can be as routine as ordering milk or bread online.