In an interveiw to CNBC-TV18, Amritanshu Khaitan, ED of Eveready India said, they are diversifying into newer products to increase revenue stream. "We will use this product launch as a strategy to revitalise and reenergise the brand, which has been a very strong pan India brand for the last 100 years, " he added.
first published: Jan 14, 2013 12:43 pm
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