Consumer durables firms like Sony, LG and Samsung are gearing up to cash in on the cricket fever by coming up with several initiatives, including new campaigns and special offers to woo customers, reports Deccan Herald. The ICC cricket world cup will kick off on February 19.
Sony India has tied up with Bharti Airtel, LG launched a new campaign "Lead 11" as part of the promotional activities during the world cup, the report says.
Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
Find the best of Al News in one place, specially curated for you every weekend.
Stay on top of the latest tech trends and biggest startup news.
