It's a time when most FMCG companies are increasing prices across portfolio. Can't blame the FMCG makers either- raw material prices have escalated quite a bit over the last few months. However at times like these P&G has slashed shampoo prices by 15%. This may negatively impact its biggest rival Hindustan Unilever.
first published: Apr 1, 2011 03:38 pm
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