Premium housing demand in Bengaluru’s eastern corridor continued its upward trajectory in the October–December 2025 quarter. Bengaluru-based NBR Group recorded sales of approximately Rs 175 crore during the period at its flagship project “NBR Soul of the Seasons” in Mullur off Sarjapur Road.
Market observers said that the sales performance coincides with broad-based price appreciation in Bengaluru’s residential market, where average apartment values across key micro-markets have risen an estimated 8–12 percent year-on-year (YoY) in 2025.
Core technology corridors such as Sarjapur Road, Outer Ring Road and Whitefield have consistently outperformed city averages due to strong end-user demand and improving infrastructure.
Analysts said that at Sarjapur Road specifically, premium projects have seen prices in the Rs 7,000–Rs 10,000 per sqft range, compared with citywide averages of around Rs 6,000–Rs 7,000 per sqft, underscoring the micro-market’s growing importance among homebuyers.
NBR Soul of the Seasons, spread across about 9.17 acres, offers three-bedroom residences, large open landscapes and sustainability-oriented design. Ticket prices start from Rs 1.64 crore onwards to Rs 2.20 crore depending on size, floor and location. The apartment sizes range between 1,446 sqft and 1,826 sqft, the company said.
Industry data indicates that sales registered above Rs 1 crore in Bengaluru accounted for nearly 30–35 percent of total transactions in Q4 2025, up from about 25 percent a year earlier, reflecting a broadening base of affluent buyers.
The project offers 594 units across four residential towers between 22 and 26 storeys. The project also offers sustainability elements such as solar-ready systems, water bodies, sky decks and interconnected green corridors. Nearly 88 percent of the project area is green and open spaces, the company said.
“Crossing Rs 175 crore in sales for ‘NBR Soul of the Seasons’ project is a significant milestone and reflects the trust homebuyers have shown in the project’s design, execution quality and long-term value proposition,” said, Nagabhushana Reddy, founder and managing director, NBR Group.
Industry experts said the Sarjapur Road-Gunjur micro-market continues to benefit from its proximity to major IT parks, corporate campuses and improved road connectivity, making it one of Bengaluru’s most preferred investment and end-user destinations.
Market observers said that projects with larger layouts, open spaces and sustainability features are not only commanding price premiums but also seeing higher absorption rates.
They said that developers betting on experience-led, future-ready homes are expected to sustain the traction seen in the premium segment in 2026.
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