Flavoured beer: Fruity infusions and spicy herbs give a boost to beer love for new-age consumers

Flavoured beers offer a unique twist on the classic brew, introducing a variety of taste profiles that cater to a wide range of palates (Image: Ironhill India)

In recent years, the brewing world has witnessed a flavourful revolution, with fruity infusions and intriguing combinations taking the spotlight. Flavoured artisanal beers have emerged as a trendsetter, particularly among younger beer enthusiasts who crave new and exciting taste experiences. From fruit-infused brews to spice-laden ales, these innovative concoctions are redefining the modern brewery culture in India and the young consumers can’t help but say hic, hic, hurray.

Flavoured beers offer a unique twist on the classic brew, introducing a variety of taste profiles that cater to a wide range of palates. Among the most popular are fruit-infused beers, which have carved out a strong following with their refreshing and vibrant flavours. Imagine the crisp tartness of a raspberry wheat beer, with its revitalising zing that contrasts beautifully with traditional beer profiles, or the smooth, sweet undertones of a cold peach ale, offering a subtle yet refreshing twist. These fruity infusions are not just a passing trend; they are a testament to the evolving preferences of a new generation of beer lovers, says Teja Chekuri, founder of Full Stack Ventures.

Sharing his insights on this burgeoning trend, Chekuri adds, "Flavoured beers are not just about adding a twist to the traditional brew. They are a reflection of the changing tastes and preferences of today's consumers, especially younger drinkers who are more open to experimenting with new flavours. The versatility of these beers makes them a perfect choice for those looking to explore beyond the usual."

A twist in the tale:

Interestingly, it's not just fruit that is making its way into our beers. Spice and herb-infused beers are also gaining popularity, with ingredients like cinnamon, rosemary, and even pumpkin spice transforming the brewing landscape. These seasonal brews evoke the essence of their ingredients, creating distinctive and memorable drinking experiences. For instance, a pumpkin spice ale blends rich malt with autumnal spices, delivering a taste of fall in every sip. Such innovative combinations cater to those who seek depth and complexity in their beverages.

Hybrid beers are another exciting development, merging traditional beer styles with unconventional ingredients like chocolate or coffee. These brews offer a sophisticated and layered drinking experience, appealing to those who appreciate the art of craft beer. Chekuri notes, "The beauty of hybrid beers lies in their ability to surprise and delight the drinker. By combining familiar flavours with unexpected ingredients, they create a truly unique experience that resonates with those who are adventurous in their taste preferences. At our outlet in Ironhill Bengaluru, selections like the "Peach Bliss Ale" and the "Citrus Burst IPA" have become go-to choices for those new to flavoured beers. These options provide a comprehensive introduction, showcasing balanced flavours that appeal to a wide range of palates and ensuring an enjoyable experience for newcomers.”

High on hybrid:

The rise of flavoured hybrid beers can also be attributed to their ability to enhance culinary experiences. These beers, with their diverse flavour profiles, pair beautifully with a wide range of foods, making them a popular choice among food enthusiasts. While flavoured beers may not offer significant health benefits compared to traditional beers, they do present some intriguing aspects. The natural fruit and spice ingredients used in these brews can contribute small amounts of vitamins and antioxidants, though these benefits are modest. As Teja Chekuri wisely advises, "It's important to enjoy flavoured beers in moderation. The key is to appreciate the unique flavours without overindulging, which allows for a balanced approach to both enjoyment and health."

Beyond simply drinking them straight, flavoured beers can be enjoyed in creative and exciting ways. Pair a citrus-infused beer with seafood dishes to enhance the fresh and zesty notes of the meal, or match a berry-flavoured beer with a slice of cheesecake for a delightful contrast. For those looking to experiment further, flavoured beers can serve as a base for inventive cocktails, mixing with complementary spirits or fresh fruit to create refreshing and novel beverages.