Tiger Telly, the advertisement division under Tiger Baby, is dedicated to revolutionizing storytelling through shorter formats, including TV and digital commercials, music videos, and brand films. True to the Tiger Baby ethos of powerful and impactful storytelling, Tiger Telly creates content that not only entertains but also resonates with the ever-evolving cultural landscape.
What truly distinguishes Tiger Telly is its dedication to creative collaboration at every stage of production. By partnering with like-minded creatives and offering a comprehensive suite of studio services—from execution to production—Tiger Telly ensures that each project is meticulously crafted with precision and passion.
“We want to tell stories in all formats, and Tiger Telly is the natural extension for us. We’re really excited for all the upcoming collaborations and further exploration through this vertical,” said Zoya Akhtar.
Highlighted Projects:
Tiger Telly has already made a significant impact with a variety of notable projects, including:
Yas Island: A campaign co-written by Zoya Akhtar and Reema Kagti, which revives the nostalgia of the cult classic Zindagi Na Milegi Dobara from the Tiger Baby universe, while highlighting the thrilling adventures available at Yas Island.
Watch here
Tarun Tahiliani: A fashion film directed by Reema Kagti, celebrating the timeless elegance of the brand, exploring fashion through a fresh, cinematic lens.
Watch on Instagram
Tanishq - Main Kya Hain Hain: A collaboration with Tiger Baby Records and Tanishq, this music video celebrates the modern bride as she embarks on a new chapter in life, becoming the ultimate wedding anthem.
Watch here
ARKS: A personal brand film introducing Ranbir Kapoor’s lifestyle brand, capturing the essence of the brand and the personality behind it.
Watch on Instagram
Nykaa Wali Shaadi: Tiger Telly's venture into long-format branded OTT content, created in collaboration with Nykaa and Jio, following the inspiring journeys of four brides in a heartwarming docu-series.
Premiered Jan 31 | Nykaa
Vivo: A dynamic, youthful portrayal of Vivo’s brand identity, offering an edgy and fresh perspective on its smartphone photography awards.
Watch here
Ariel: An advertisement that aligns with Tiger Baby’s core values, advocating for shared household responsibilities through a modern and thoughtful message.
Watch here
Spinny: A debut project featuring legendary cricketers in a new light as part of the “Go Far For Your Squad” campaign.
Watch here
Discussing the variety of projects produced by Tiger Telly, Reema Kagti shared, “Tiger Telly has already been part of a wide range of projects, and we aim to continue doing so—combining short-form content with impactful storytelling.”
Tiger Telly’s commitment to creative synergy and collaboration ensures that each venture produces visually stunning, culturally relevant, and emotionally resonant stories that captivate audiences.
For more information and to view our work, visit Tiger Baby’s website.
About Tiger Baby
Stories shape us, and they hold the power to change our lives and narratives. At Tiger Baby, we focus on telling stories that resonate with the audience. Led by Zoya Akhtar and Reema Kagti, our film studio strives to create content that speaks to our social context and immerses viewers in new realities. We stay attuned to the world around us, continuously retelling stories that move and inspire us. Through Tiger Baby, Zoya and Reema have ventured into producing, with celebrated projects such as Made in Heaven (2019), Eternally Confused and Eager for Love (2022), Dahaad (2023), The Archies (2023), Kho Gaye Hum Kahan (2023), Angry Young Men (2024), and Superboys of Malegaon (2025) already under their belt, with many more to come.
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