Yeh Rishta Kya Kehlata Hai actress Samridhii Shukla talks about social media being repetitive; says, ‘There is nothing imaginative…’

Samridhii believes that the audience is starting to lose interest in social media nowadays due to its predictability.

Yeh Rishta Kya Kehlata Hai actor Samridhii Shukla notes that audiences are witnessing the same trends, filters, and reels being reused repeatedly. She emphasised that this repetition has, in some way, stifled genuine talent.

She mentioned, "It began with Orkut, followed by Yahoo Messenger, then Facebook, and then Instagram arrived. Up to that moment, I believe it was quite imaginative. I believe that after TikTok, while there are some highly entertaining reels and many skilled individuals have built careers from it, I feel that true talent has become secondary, overshadowed by repetition and the tendency to keep producing the same content.”

"Another trend that has emerged is performing outrageous acts on social media for attention. Everyone desires their instant opportunity for stardom. I believe that a few years back, it used to create a significant impression, but now, due to shorter attention spans and the large number of people, I feel it has diminished in excitement," she said.

Samridhii believes that the audience is starting to lose interest in social media nowadays due to its predictability. She stated, "There are popular songs, and everyone performs the same moves, but you want to watch various people interpret it uniquely. It's been a few years of observing that, but unless someone is exceptionally talented, you don't really want to watch, as you anticipate what's going to happen. As a result, it becomes foreseeable."

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She stated that the audience's attention span has decreased as there is nothing fresh to present.

She mentioned, "Social media and phone usage have simply turned into an escape for times we wish to avoid being alone. However, I believe that change is on the horizon."