SS Rajamouli’s Varanasi inks global brand integration deal with SkyBlue Cinematix

SS Rajamouli joins hands with SkyBlue Cinematix for Varanasi

• Varanasi is India's first film shot in 1.43:1 IMAX format
• SkyBlue Cinematix secures global brand integration rights
• Mahesh Babu, Priyanka Chopra star in Rajamouli's 2026 film

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Mahesh Babu, Priyanka Chopra and Prithviraj Sukumaran starrer upcoming film, Varanasi, directed by S. S. Rajamouli, is the most highly anticipated films of 2026.

In a landmark moment, SkyBlue Cinematix has obtained the exclusive worldwide brand integration rights for Varanasi.

This unique strategic collaboration is a turning point in the development of brand involvement in large-format international filmmaking.

Talking about the film and the collaboration, S. S. Rajamouli said, “Varanasi is mounted on an enormous scale, both creatively and technically. Every collaboration helps the film reach wider audiences meaningfully. I hope our partnership with SkyBlue Cinematix integrates global brands organically and respectfully into its rooted world.”

Dato’ Manikandamurthy Velayoudam, Group Chairman of SkyBlue Group, stated, “To be entrusted by S. S. Rajamouli with the global brand integration mandate for Varanasi is both an honor and a responsibility. This film is not merely a production — it is a global cinematic movement. We are proud to serve as the strategic engine powering its worldwide brand partnerships.”

Global spectacle

Varanasi is a fast-paced, international action-adventure that combines traditional mythology with modern narrative.

As the first Indian movie shot in the 1.43:1 IMAX format, the film is positioned as India's most ambitious and costly cinematic production to date. It will also set new technical standards for immersive storytelling.

The film features an extraordinary international ensemble cast, including Mahesh Babu, Priyanka Chopra and Prithviraj Sukumaran.

The production is further elevated by an original score from Academy Award-winning composer M. M. Keeravani.

With Varanasi, he sets out on what industry watchers are already referring to as his most ambitious project to date: a cinematic movement created at an unprecedented technical and thematic scale for audiences around the world.

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Varanasi is a fast-paced, international action-adventure that combines traditional mythology with modern narrative.

As the first Indian movie shot in the 1.43:1 IMAX format, the film is positioned as India's most ambitious and costly cinematic production to date. It will also set new technical standards for immersive storytelling.