Le Sserafim faces backlash over high merchandise prices; fans express frustration and disappointment

K-Pop group LE SSERAFIM faces backlash over high merchandise prices; fans express frustration and disappointment.

K-pop group LE SSERAFIM is making headlines again as they face criticism from netizens over the exorbitant prices of their merchandise. Fans took to social media and expressed frustration and disappointment upon discovering the steep costs associated with purchasing items from the group's online store.

The controversy erupted on social media platforms, with netizens expressing outrage over what they deemed to be "ridiculous" pricing for LE SSERAFIM's merchandise. Many fans were taken aback by the high prices, especially considering the current economic climate and the financial constraints faced by many fans, particularly younger ones.

Criticism was particularly directed towards the pricing of basic items such as t-shirts and hoodies, which were priced significantly higher than similar products offered by other K-pop groups. Fans expressed concern that such pricing practices could alienate a significant portion of the group's fanbase, who may not be able to afford the expensive merchandise.

the more i look at this the crazier it gets like $119 for a LIGHTSTICK??? $39 FOR A STICKER????? https://t.co/5s3NwGpg27

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While exorbitant merch prices are frustrating fans, they are also upset about LE SSERAFIM's Coachella performance where they allegedly lip-synced some songs. Netizens recently stirred up controversy by accusing K-pop group of lip-syncing during their performance at Coachella Weekend 2. The accusations surfaced after fans noticed discrepancies between the audio and the members' lip movements during the live performance.

The controversy ignited a heated debate online, with some fans defending the group and attributing the discrepancies to technical issues or poor audio mixing. However, others remained sceptical, pointing out instances where the members' lip movements appeared out of sync with the vocals. Fans meticulously dissected specific moments from the performance, with one particular instance from their song 'ANTIFRAGILE' drawing scrutiny. In another instance, attention was drawn to a moment involving member Kazuha. Fans observed that as she moved the microphone away at the end of one of her lines, the backing track continued at a volume consistent with her "live" vocals.