Global entertainment giant HYBE has officially stepped into the Indian digital space. Earlier today, HYBE India unveiled its verified Instagram and X (formerly Twitter) accounts under the handle @hybeindia, greeting fans with a warm “Namaste India”.
The launch featured HYBE’s signature yellow-and-black aesthetic, mirroring the bold and unified branding seen across its family of labels, including BIGHIT MUSIC, ADOR, PLEDIS Entertainment, BELIFT LAB, KOZ Entertainment, and Source Music.
The company has announced its mission for the Indian market, "Where voices of India become global stories." This statement hints at exciting opportunities for local talent, including auditions, content creation, and collaborations with Indian artists. It also opens the door to enhanced fan experiences, ranging from exclusive merchandise drops to live events, screenings, and K-pop meet-and-greets.
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The expansion couldn’t have come at a more opportune time. As India rapidly rises as one of the world’s fastest-growing music markets, with an ever-expanding and devoted K-pop fanbase, HYBE’s presence is poised to tap into an emerging goldmine of cultural and creative potential. From ARMYs (BTS fans) to BLINKs (BLACKPINK fans) and beyond, millions of Indian fans now have a direct digital channel to engage with the world’s most popular artists and brands.
Speculations are already swirling about future auditions and collaborations involving Indian musicians, actors, and creators.
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