‘Bon Appétit, Your Majesty’ Pop-up store opens at The Hyundai Seoul, watch glimpses here

‘Bon Appétit, Your Majesty’ Pop-up store opens at The Hyundai Seoul, watch glimpses here

Studio Dragon has brought the hit tvN drama Bon Appétit, Your Majesty to life through a special pop-up store experience at The Hyundai Seoul in Yeouido. Running from October 2 to 11, the event immerses fans in the show’s world of royal kitchens, time travel, and traditional Korean cuisine.

The Seoul pop-up features a detailed recreation of the show’s cooking aesthetics—wooden kitchen sets, antique cookware sketches, and costumes reminiscent of the Joseon dynasty.

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Visitors are greeted by displays of the drama’s lead character, portrayed by Lim Yoon-a, alongside a range of exclusive merchandise. Items on sale include posters, postcards, embroidered bookmarks, and themed kitchenware such as spoon and chopstick sets, all designed to echo the show’s historical and culinary motifs.

Studio Dragon explained that the pop-up is part of a larger rollout across Asia, with similar stores planned in Japan and Taiwan later this year. “We wanted to create ways for fans to keep the emotion of Bon Appétit, Your Majesty alive long after the finale,” the company said in a press statement.

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Fans can also pre-order official script books that capture key lines and moments from the drama, along with a photo essay featuring behind-the-scenes stills. These will be available through online platforms like Withmuu, Aladin, and Yes24.

Bon Appétit, Your Majesty ended its tvN run with record-breaking national ratings of 17.1 percent, peaking at 20 percent during its finale, according to Nielsen Korea. On Netflix, it dominated the global charts, spending two consecutive weeks as the No. 1 non-English TV show worldwide. The series amassed over 32 million views and 265 million watch hours in its first month, reflecting its massive global appeal.