Katrina Kaif appointed global tourism ambassador of Maldives ahead of PM Narenda Modi’s visit

Katrina Kaif appointed as Global Tourism Ambassador for Maldives

Celebrated Bollywood actress Katrina Kaif was named the Maldives' Global Tourism Ambassador on Tuesday, according to a social media announcement from Visit Maldives, a division of the Maldives Marketing and Public Relations Corporation (MMPRC).

The group said they were thrilled to have Katrina Kaif, one of the most recognisable figures in Indian cinema, represent the Maldives internationally.

Following a period of diplomatic tension between India and the Maldives earlier this year, this partnership represents a momentous occasion.

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A post shared by Visit Maldives (@visitmaldives)

After becoming tense in January 2024, relations between the two countries seem to be improving, andKatrina's appointment appears to mark a new phase in their engagement.

The post was captioned as, "We are thrilled to welcome @katrinakaif as the Global Ambassador of #VisitMaldives! A true icon of grace and elegance, Katrina embodies the spirit of the Maldives - luxury, serenity, and unforgettable moments. Get ready to explore the art of island indulgence through her journey in paradise!Stay tuned for more magic.  #MaldivesGlobalAmbassador"

Speaking about her new role as the Sunny Side of Life’s Global Brand Ambassador, Katrina said, “The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity. I’m honoured to be chosen as the face of the Sunny Side of Life. This collaboration is about bringing the finest travel experiences to global audiences, and I’m excited to help people around the world discover the unique charm and world-class offerings of this extraordinary destination.”

Mr Ibrahim Shiuree, CEO & MD of Visit Maldives, commented on the appointment: "We are thrilled to welcome Katrina as our Global Brand Ambassador. Her vibrant personality and strong connection with audiences worldwide make her a perfect representative for the Sunny Side of Life, the World’s Leading Destination for the past 5 consecutive years, especially as we start our Summer Sale push in key markets around the world."

In a related development, Indian Prime Minister Narendra Modi is expected to travel to the Maldives next month, which is expected to improve cooperation and fortify diplomatic ties between the two nations.

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The Maldives, renowned globally for its azure waters and high-end travel industry, continues to rely heavily on tourism as a major economic pillar. The collaboration is a strategic move to enter the Indian market and beyond, leveraging Katrina Kaif's celebrity to attract a varied and growing number of international tourists.